Kennedy’s New Frontier

With victory in World War II and the revival of economic prosperity, liberal thinkers regained confidence in capitalism. Many saw the postwar American free-enterprise system as different from the old-style capitalism that had existed before Franklin Roosevelt’s New Deal. In their view, this new “reform capitalism,” or democratic capitalism, created abundance for all and not just for a few elites. Rather than pushing for the redistribution of wealth, liberals now called on the government to help create conditions conducive to economic growth and increased productivity. In this context, the liberal economist John Kenneth Galbraith argued in The Affluent Society (1958) that increased public investments in education, research, and development were the key to American prosperity and progress.

These ideas guided the thinking of Democratic politicians such as Senator John F. Kennedy of Massachusetts. Elected president in 1960, the forty-three-year-old Kennedy brought good looks, charm, a beautiful wife, and young children to the White House—presenting a public image that matched the kind of nuclear family that Americans tuned in to watch on their television sets during the 1950s. Yet this was no ordinary family. The Kennedy family had numerous estates, and the president’s father had used his fortune to bankroll his son John’s political ambitions, first as a Massachusetts congressman, then as a U.S. senator, and finally as president. As president, John Kennedy pledged a New Frontier to battle “tyranny, poverty, disease, and war,” but lacking strong majorities in Congress, he contented himself with making small gains on the New Deal foundation established by Franklin Roosevelt. Congress expanded unemployment benefits, increased the minimum wage, extended Social Security benefits, and raised appropriations for public housing, but Kennedy’s caution disappointed many liberals.

The Kennedy administration showed greater zeal in fighting the Cold War abroad. The president believed that the same reform capitalism that had worked well in the United States should become a global model, especially in newly developing nations in Asia, Africa, and the Middle East. Communism, like fascism before it, posed a fundamental threat to American interests and to other countries’ ability to emulate the economic miracle of the United States. The faith of liberals in American ingenuity, willpower, technological superiority, and moral righteousness encouraged them to reshape the “free world” in America’s image.

President Kennedy’s first Cold War battle took place in Cuba. During the 1960 campaign, Kennedy criticized the Eisenhower administration for allowing Fidel Castro to establish a Communist dictatorship in Cuba—despite Kennedy’s knowledge of a secret CIA plan, devised by the Eisenhower administration, to topple Castro from power. After becoming president, Kennedy approved the scheme that Eisenhower had already set in motion.

The operation ended disastrously. On April 17, 1961, the invasion force of between 1,400 and 1,500 Cuban exiles, trained by the CIA, landed by boat at the Bay of Pigs on Cuba’s southwest coast. Kennedy refused to provide backup military forces for fear of revealing America’s role in the attack. After three days of fighting, Castro’s troops defeated the insurgents. CIA planners had underestimated Cuban popular support for Castro, falsely believing that the invasion would inspire a national uprising against the Communist regime. The Kennedy administration had blundered its way into a bitter foreign policy defeat.

Two months later, Kennedy met Soviet leader Nikita Khrushchev at a summit meeting in Vienna. At the conference, Khrushchev took advantage of the president’s embarrassing defeat in Cuba to press his own demands. The confrontational summit meeting increased tensions between the superpowers. Returning from Vienna, Kennedy persuaded Congress to increase the defense budget, dispatch additional troops to Europe, and bolster civil defense. In August, the Soviets responded by constructing a wall through Berlin, making it more difficult for refugees to flee from East Berlin to West Berlin, but they did not close off U.S. access to West Berlin. After the building of the Berlin Wall, tensions seemed to subside for a time, only to spike again the following year in a confrontation over Cuba that brought the world to the brink of nuclear disaster.

Following the Bay of Pigs disaster, the United States continued its efforts to topple the Castro regime. Such attempts were uniformly unsuccessful, but a wary Castro decided to invite the Soviet Union to install short- and intermediate-range missiles in his country to protect against further U.S. incursion. On October 22, 1962, Kennedy went on national television to inform the American people that Soviet missile sites were under construction in Cuba. The Kennedy administration decided to blockade Cuba to prevent Soviet ships from supplying the deadly missile warheads that would make the missiles fully operational. If this effort failed and Soviet ships defied the blockade, the president would order air strikes on Cuba. Ordinary Americans, particularly those within striking distance of Cuban-based Soviet missiles, nervously contemplated the very real possibility of nuclear destruction.

On the brink of nuclear war, both sides decided to compromise. Khrushchev agreed to remove the missiles, and Kennedy pledged not to invade Cuba and secretly promised to dismantle U.S. missile sites in Turkey that were aimed at the Soviet Union. The outcome did not please everyone. Castro, who still feared U.S. intervention, remained disappointed, as did Soviet hard-line leaders who believed that Khrushchev had displayed weakness. (Two years later, they deposed him.) The rest of the world breathed a sigh of relief, and Kennedy and Khrushchev, having stepped back from the edge of nuclear holocaust, worked to ease tensions further. In 1963 they signed a Partial Nuclear Test Ban Treaty—which prohibited atmospheric but not underground testing—and installed an electronic “hot line” to ensure swift communications between Washington and Moscow.

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See Document 26.1 for one cartoonist’s commentary on the Soviet removal of missiles from Cuba.