Herbert Hoover had the unenviable task of assuming the presidency in 1929 as the economy crumbled. Given his long history of public service, he seemed the right man for the job. Hoover, however, was unwilling to make a fundamental break with conventional economic approaches and proved unable to effectively communicate his genuine concern for the plight of the poor. Despite his sincere efforts, the depression deepened. As this happened, many Americans, made desperate by their economic plight and angered by the inadequate response of their government, took to the streets in protest.