Automobile companies were not the only industry to promote suburbanization. Magazines such as Redbook also capitalized on the growing suburban market. Redbook produced a film that portrayed the joys of suburban living, in hopes of attracting advertisers. The transcript follows.

00:00:00

VOICEOVER: The suburbs. Almost as much written about as Madison Avenue, and just as much in need of reflection.

[sounds of children playing]

Like Madison Avenue, life in the suburbs has its good moments and others not so good.

[funny music]

00:00:30

WOMAN 1: Oh no.

MAN 1: Oh.

VOICEOVER: Discouraged? Disgruntled? Heck no. They’re glad to be here. Remember?

[creepy music]

00:00:59

[cheerful music]

VOICEOVER: And so they joined the stream of family life in the suburbs, soon to become part of its familiar sight. Soon to absorb its familiar sounds.

00:01:29

[door closing]

MAN 2: Anybody home?

[child whistling]

[child humming]

[laughter]

00:02:04

[cheerful music]

VOICEOVER: These are what Redbook means by its young adults: people in a certain living situation with particular interests and particular goals.

00:02:31

VOICEOVER: These young adults begin to discover Redbook about the time they apply for their marriage license, start life in their own homes, have their first baby, take out their first loan, and they stay with Redbook through their busiest years.

As Redbook sees them, they are an energetic lot, a carefree lot, even though so suddenly plunged into family life. As the babies start coming, they usually decide to concentrate on their houses, with the woman staying home to learn new ways to run a household. . . .

00:03:06

[dramatic music]

VOICEOVER: Where it soon dawns on here that she could use a little expert help. While the kids are young, many of the mothers try to stay at home, which isn’t always so easy either.

[child and dog noises]

00:03:33

[child screaming inaudibly]