An Icon of Creativity: “Think Different” Steve Jobs, founder of Apple Computers, was responsible for ground-breaking products like the iPod, iPhone, and iPad that revolutionized entire industries. He was also the founder of Pixar, the animation studio that created Toy Story, Wall-E, and other hits. In a 1995 interview, Jobs said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. … They were able to connect experiences they’ve had and synthesize new things. … A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

AP Photo/Paul Sakuma