1.4 Descriptive Research

KEY THEME

Descriptive research is used to systematically observe and describe behavior.

KEY QUESTIONS

Descriptive research designs include strategies for observing and describing behavior. Using descriptive research designs, researchers can answer important questions, such as when certain behaviors take place, how often they occur, and whether they are related to other factors, such as a person’s age, ethnic group, or educational level. As you’ll see in this section, descriptive research can provide a wealth of information about behavior, especially behaviors that would be difficult or impossible to study experimentally.

descriptive research

Scientific procedures that involve systematically observing behavior in order to describe the relationship among behaviors and events.

Naturalistic Observation: THE SCIENCE OF PEOPLE− AND ANIMAL-WATCHING

When psychologists systematically observe and record behaviors as they occur in their natural settings, they are using the descriptive method called naturalistic observation. Usually, researchers engaged in naturalistic observation try to avoid being detected by their subjects, whether people or nonhuman animals. The basic goal of naturalistic observation is to detect the behavior patterns that exist naturally—patterns that might not be apparent in a laboratory or if the subjects knew they were being watched.

naturalistic observation

The systematic observation and recording of behaviors as they occur in their natural setting.

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Try your hand at collecting and analyzing data by completing Lab: Naturalistic Observation.
Kjetil Dahle/age fotostock

As you might expect, psychologists very carefully define the behaviors that they will observe and measure before they begin their research. Often, to increase the accuracy of the observations, two or more observers are used. In some studies, observations are recorded so that the researchers can carefully analyze the details of the behaviors being studied.

One advantage of naturalistic observation is that it allows researchers to study human behaviors that cannot ethically be manipulated in an experiment. For example, suppose that a psychologist wants to study bullying behavior in children. It would not be ethical to deliberately create a situation in which one child is aggressively bullied by another child. However, it would be ethical to study bullying by observing aggressive behavior in children on a crowded school playground (Drabick & Baugh, 2010).

As a research tool, naturalistic observation can be used wherever patterns of behavior can be openly observed—from the rain forests of the Amazon to restaurants, city streets, and classrooms. Because the observations occur in the natural setting, the results of naturalistic observation studies can often be generalized more confidently to real-life situations than can the results of studies using artificially manipulated or staged situations.

Naturalistic Observation: Studying Humans and Animals in Their Natural Settings.
(Left:) In 1980, a single humpback whale was first seen whacking the water with his tail, a foraging technique called “lobtail feeding.” Researchers used naturalistic observation to track the spread of this feeding technique throughout a humpback whale population (Allen & others, 2013; de Waal, 2013).
(Right:) After media reports of aggressive behavior by adult spectators at Canadian youth hockey games, psychologist Anne Bowker and five observers (2009) systematically recorded the comments of adult spectators at youth hockey games. They found that two-thirds of the comments were directed at the players rather than the officials, and that most comments were positive and encouraging rather than critical.
Jenny Allen, Ocean Alliance
Bruce Bennett/Getty Images

Case Studies: DETAILS, DETAILS, DETAILS

A case study is an intensive, in-depth investigation of an individual, a family, or some other social unit. Case studies involve compiling a great deal of information from numerous sources to construct a detailed picture of the person. The individual may be extensively interviewed, and his or her friends, family, and co-workers may be interviewed as well. Psychological and biographical records, neurological and medical records, and even school or work records may be examined. Other sources of information can include psychological testing and observations of the person’s behavior. Clinical psychologists and other mental health specialists routinely use case studies to develop a complete profile of a psychotherapy client.

case study

An intensive study of a single individual or small group of individuals.

Case studies are also used in psychological research investigating rare, unusual, or extreme conditions. These kinds of case studies often provide psychologists with information that can be used to help understand normal behavior. For example, the Chapter 3 Prologue features the story of Mike May, who partially regained his sight after being blind since early childhood. You’ll read how the information gained from extensive testing of Mike’s brain and visual abilities has provided insights into brain and visual development in normally sighted individuals.

While case studies can provide invaluable information, they also have limitations. The most important limitation is that the findings on people with rare or unusual conditions might not apply to people in the broader population.

Surveys: (A) ALWAYS (B) SOMETIMES (C) NEVER (D) HUH?

How much time do you spend studying and preparing for class? Is it more, less, or about the same amount of time as other students at your college? Do students in some majors study more than students in other majors?

How could you find out the answers to such questions? A direct way to find out about the behavior, attitudes, and opinions of people is simply to ask them. In a survey, people respond to a structured set of questions about their experiences, beliefs, behaviors, or attitudes. One key advantage offered by survey research is that information can be gathered from a much larger group of people than is possible with other research methods.

survey

A questionnaire or interview designed to investigate the opinions, behaviors, or characteristics of a particular group.

Typically, surveys involve carefully constructed questionnaires. Questionnaires may be paper, Internet-based, computer-based, or administered in person or over the telephone by a trained interviewer.

Surveys are seldom administered to everyone within the particular group or population under investigation. Instead, researchers usually select a sample—a segment of the group or population. Selecting a sample that is representative of the larger group is the key to getting accurate survey results. A representative sample very closely parallels, or matches, the larger group on relevant characteristics, such as age, sex, race, marital status, and educational level.

sample

A selected segment of the population used to represent the group that is being studied.

representative sample

A selected segment that very closely parallels the larger population being studied on relevant characteristics.

How do researchers select the participants so that they end up with a sample that is representative of the larger group? The most common strategy is to randomly select the sample participants. Random selection means that every member of the larger group has an equal chance of being selected for inclusion in the sample. To illustrate, let’s look at the National Survey of Student Engagement, a survey of almost 300,000 U.S. college students and 22,000 Canadian college students. The NSSE surveys college freshmen and seniors about the nature and quality of their educational experience. TABLE 1.2 shows how the randomly selected sample surveyed in the NSSE compares to the broader population of U.S. undergraduates enrolled in four-year institutions.

Table : TABLE 1.2
Comparing a Sample to the Larger Population
  U.S. 4-Year-College Population NSSE Sample
Enrollment Status
Full-time 84% 89%
Part-time 16% 14%
Gender
Female 56% 55%
Male 44% 45%
Race/Ethnicity
African American/Black 13% 13%
American Indian/Alaska native 1% 1%
Asian/Asian American/Pacific Islander 6% 5%
Caucasian/White 63% 65%
Hispanic 12% 10%
Other n/a 1%
Multiracial/Multiethnic 3% 3%
International 3% 2%
Source: Data from NSSE, 2012.

How closely did the NSSE sample match important characteristics of U.S. undergraduates enrolled at four-year institutions as a whole? You can see for yourself by comparing the two columns in this table. Clearly, the random selection process used in the NSSE resulted in a sample that very closely approximated the characteristics of the larger population.

random selection

Process in which subjects are selected randomly from a larger group such that every group member has an equal chance of being included in the study.

What did the NSSE find? Among other findings, they discovered that first-year female students studied more than male students, and online students more than on-campus students. Engineering majors spent the most time preparing for class, while business majors spent the least. The researchers also surveyed faculty about their perceptions of student study habits. Interestingly, students studied less than instructors expected but more than their instructors believed that they did.

One potential problem with surveys and questionnaires is that people do not always answer honestly, especially when they are asked questions about sexual activity, drug or alcohol use, or illegal activities. The tendency to respond in socially desirable ways can be addressed in a carefully designed survey. One strategy is to rephrase the question and ask for the same information in a different way at different points during the survey. Researchers can then compare the responses to make sure that the participant is responding honestly and consistently. There is some evidence that participants are more likely to respond honestly to Internet or computer-administered surveys than surveys that are administered in person (Dennis & Li, 2007).

Question 1.18

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Possible sample answer: In descriptive research, psychologists systematically observe and describe human behavior. Case studies provide an in-depth investigation on an individual or social unit. They are helpful in rare or unusual conditions. Surveys are a direct way to find out about the behavior, attitudes, and opinions of people. Although surveys are often carefully constructed questionnaires, one issue is that people are not always honest in their responses.

Correlational Studies: LOOKING AT RELATIONSHIPS AND MAKING PREDICTIONS: CAN EATING CURLY FRIES MAKE YOU SMARTER?

KEY THEME

Correlational studies show how strongly two factors are related.

KEY QUESTIONS

Along with answering the who, what, where, and when questions, the data gathered by descriptive research techniques can be analyzed to show how various factors are related. A correlational study examines how strongly two variables are related to, or associated with, each other. Correlations can be used to analyze the data gathered by any type of descriptive method, and are also used to analyze the results of experiments.

correlational study

A research strategy that allows the precise calculation of how strongly related two factors are to each other.

To illustrate, let’s look at a correlational study conducted by psychologists Marissa K. Hartwig and John Dunlosky (2012). Hartwig and Dunlosky were interested in identifying the study habits most strongly linked to academic success. They surveyed 324 college students at a large state university. They used self-reported GPA as the operational definition of academic achievement. FIGURE 1.4 shows some of the survey results. Once the data were collected, Hartwig and Dunlosky used a statistical procedure to calculate a figure called a correlation coefficient.

Figure 1.4: FIGURE 1.4 Study Strategies and Grade-Point Average The graph shows the percentages of students reporting regular use of self-testing, according to grade-point average (GPA). The most common reason for self-testing was to determine how well information had been learned.
Source: Data from Hartwig & Dunlosky, 2012.
Will Eating Curly Fries Make You Intelligent? British psychologists Michal Kosinski and his colleagues (2013) studied 58,000 Facebook users who had agreed to share their preferences, and found some interesting correlations between Facebook “likes” and personality traits. Some associations were not surprising, such as a strong association between being outgoing and liking dancing. But what about the strong positive correlation between intelligence and liking curly fries and Morgan Freeman’s voice? Can you conclude that eating curly fries or listening to Morgan Freeman causes high intelligence? No. Even though a strong positive correlation exists, you cannot conclude that one causes the other.
James McQuillan/Getty Images

A correlation coefficient is a numerical indicator of the strength of the relationship between two factors. A correlation coefficient always falls in the range from −1.00 to +1.00. The correlation coefficient has two parts—the number and the sign. The number indicates the strength of the relationship, and the sign indicates the direction of the relationship between the two variables.

correlation coefficient

A numerical indication of the magnitude and direction of the relationship (the correlation) between two variables.

More specifically, the closer a correlation coefficient is to 1.00, whether it is positive or negative, the stronger the correlation or association is between the two factors. Hence, a correlation coefficient of +.90 or −.90 represents a very strong association, meaning that the two factors almost always occur together. A correlation coefficient of +.10 or −.10 represents a very weak correlation, meaning that the two factors seldom occur together. (Correlation coefficients are discussed in greater detail in Appendix A on statistics, at the back of this book.)

Notice that correlation coefficients do not function like the algebraic number line. A correlation of −.80 represents a stronger relationship than does a correlation of +.10. The plus or minus sign in a correlation coefficient simply tells you the direction of the relationship between the two variables.

A positive correlation is one in which the two factors vary in the same direction. That is, the two factors increase or decrease together. For example, Hartwig and Dunlosky (2012) found that there was a strong positive correlation between GPA and use of self-testing as a study strategy. That is, as the use of self-testing increased, so did GPA. Other study strategies, such as using flashcards, rereading, or highlighting, were not associated with an increase in GPA. Wondering why not? Stay tuned—we’ll discuss that very question in the Psych for Your Life section at the end of the chapter.

positive correlation

A finding that two factors vary systematically in the same direction, increasing or decreasing together.

In contrast, a negative correlation is one in which the two variables move in opposite directions: As one factor decreases, the other increases. In a study investigating the relationship between multi-tasking and GPA, Reynol Junco and Shelia Cotten (2012) found that there was a negative correlation between time spent sending text messages while studying and GPA: As time spent texting while studying increased, GPA decreased.

negative correlation

A finding that two factors vary systematically in opposite directions, one increasing as the other decreases.

What can we conclude about the relationship between academic achievement and sending texts while studying? Or GPA and self-testing? Does the evidence allow us to conclude that texting while studying causes a decrease in grade-point average? Or that using self-testing as a study strategy causes people to achieve higher GPAs?

Not necessarily. Consider the negative correlation between GPA and time spent texting while studying. It could be that a third variable was responsible for the associations between texting and GPA. Perhaps students who send texts while studying do so because they lack academic motivation, or are uninterested in the subject matter. In other words, it might be that a lack of academic motivation or interest, rather than sending texts, was actually responsible for the lower grades.

Similarly, consider the positive correlation between self-testing and GPA. We cannot conclude that using self-tests in itself causes an increase in GPA. It’s entirely possible that people who are more academically motivated are also more likely to actively test their mastery of class material, which after all takes more effort than simply rereading or highlighting material in a textbook. Thus, it could be that highly motivated students are more likely to use self-testing as a study strategy than students who are less motivated.

Here is the critical point: Even if two factors are very strongly correlated, correlation does not necessarily indicate causality. A correlation tells you only that two factors seem to be related or that they co-vary in a systematic way. Although two factors may be very strongly correlated, correlational studies cannot be used to demonstrate a true cause-and-effect relationship. As you’ll see in the next section, the experimental method is the only scientific strategy that can provide compelling evidence of a cause-and-effect relationship between two variables.

CONCEPT REVIEW 1.3

Descriptive Research

Fill in each blank with one of these terms: naturalistic observation, case studies, correlational research, positive correlation, negative correlation.

Question 1.19

1. A psychologist discovers that as negative life events increase, episodes of depression also increase. The psychologist concludes that there is a ____________ between negative life events and episodes of depression.

Question 1.20

2. A psychologist is interested in what hospital staff members say about their patients in public. His research assistants spend four hours riding elevators in various hospitals and unobtrusively recording the public conversations. This psychologist is using ____________ .

Question 1.21

3. A psychologist is using police reports and weather reports to determine whether there is any relationship between the frequency of arrests for aggressive behavior and the temperature. She is using ____________ to study this relationship.

Question 1.22

4. Researchers have found that the more credit cards people have, the less money they tend to have in their savings accounts. These researchers have discovered a ____________ between the number of credit cards and the amount of savings.

Question 1.23

5. Dr. Romano conducts an in-depth interview and gives extensive psychological tests to an individual who claims to have been abducted by aliens. Dr. Romano is using ____________ in this investigation.