Each day we are faced with multiple decisions. What should I wear? What should I eat? Should I go out tonight or stay home and study? What classes should I take? What apartment should I rent? Should I go to graduate school after I finish college? Should I stay in this relationship or should I move on? Some of these decisions are fairly quick and simple to make, whereas others are more complex and require considerable thought. As noted in your textbook (pp. 260–262), much research has been devoted to understanding the cognitive strategies that we use when we make decisions. Individuals utilize different models of decision making strategies depending on their experience and the context of their decision.