Chapter ch01. Critical Thinking Exercise

Implicit Attitudes

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You must read each slide, and complete any questions on the slide, in sequence.
Critical Thinking Exercise
Implicit Attitudes

Harvard University helps sponsor Project Implicit, a nonprofit organization that investigates implicit social cognition—the thoughts and feelings that are outside of our conscious awareness and control. Project Implicit collaborates with researchers around the world in order to better understand practical applications for addressing diversity and improving decision making. To gain a better understanding of how researchers measure implicit attitudes, as well as your own attitudes toward certain topics, such as weight, race, religion, age, and gender, visit the following Web site: https://implicit.harvard.edu/implicit/takeatest.html. You will be presented with some preliminary information and asked to click on: I wish to proceed. Next, select one of the implicit association tests listed on the Web site. Each test takes approximately 10 to 15 minutes to complete.

Using results from your test, answer the following questions:

Question 1

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Your answer has been provisionally accepted. You'll get full credit for now, but your instructor may update your grade later after evaluating it.

Question 2

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Your answer has been provisionally accepted. You'll get full credit for now, but your instructor may update your grade later after evaluating it.

Question 3

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Your answer has been provisionally accepted. You'll get full credit for now, but your instructor may update your grade later after evaluating it.

Review the textbook discussion of prejudice and implicit attitudes.

Question 4

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Your answer has been provisionally accepted. You'll get full credit for now, but your instructor may update your grade later after evaluating it.

Question 5

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Your answer has been provisionally accepted. You'll get full credit for now, but your instructor may update your grade later after evaluating it.

Question 6

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Most people who hold implicit biases are

Question 7

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Most psychologists agree that ____ biased attitudes is the first step toward overcoming them.

Question 8

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Sean is going to college in the fall. He recently received orientation paperwork from his college that included some information about his roommate. Sean now knows that his roommate is 18 and from Austin, Texas. Sean has little experience with people from the South. He comments to his friends, “I bet this guy is a cowboy with a hat and a big belt buckle.” Sean’s comments are an example of:

Question 9

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Suggested Answer: No, Levi’s belief is not correct. Researchers have presented the Implicit Association Test (IAT) to over 10 million people around the world. Findings revealed that men and women, young and old, conservative and liberal, and all ethnic groups have social preferences for some groups over others. As such, they hold stereotypic associations or beliefs toward these groups. This suggests that social preferences are a general characteristic of human cognition.