Implicit Attitudes

Harvard University helps sponsor Project Implicit, a nonprofit organization that investigates implicit social cognition—the thoughts and feelings that are outside of our conscious awareness and control. Project Implicit collaborates with researchers around the world in order to better understand practical applications for addressing diversity and improving decision making. To gain a better understanding of how researchers measure implicit attitudes, as well as your own attitudes toward certain topics, such as weight, race, religion, age, and gender, visit the following Web site: https://implicit.harvard.edu/implicit/takeatest.html. You will be presented with some preliminary information and asked to click on: I wish to proceed. Next, select one of the implicit association tests listed on the Web site. Each test takes approximately 10 to 15 minutes to complete.

Using results from your test, answer the following questions:

Question 1

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Question 2

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Question 3

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Review the textbook discussion of prejudice and implicit attitudes.

Question 4

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Question 5

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Question 6

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Question 7

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Question 8

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Question 9

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No, Levi’s belief is not correct. Researchers have presented the Implicit Association Test (IAT) to over 10 million people around the world. Findings revealed that men and women, young and old, conservative and liberal, and all ethnic groups have social preferences for some groups over others. As such, they hold stereotypic associations or beliefs toward these groups. This suggests that social preferences are a general characteristic of human cognition.