Document 27.3: Popular Culture, Youth Consumerism, and the Birth of the Generation Gap

A new development put young people at the cutting edge of consumerism and other aspects of Americanization and economic revival. The generation gap, so much talked about in the 1960s, took shape in the preceding decade because of youthful openness on matters of the body and sexuality. Not so mired in the war as their parents, the young were ready for adventure—and adults worried about the consequences. Here an Austrian working-class woman (born in 1933) who sewed for a living describes the everyday life of a young person around 1955.

I bought myself records, American blues and jazz, Benny Goodman and Louis Armstrong. I was happy dancing the boogie-woogie. . . .

In fashion I was always very much in opposition to my mother. First, there was the craze around nylon stockings, which were very expensive, and which almost everyone bought. We wore long checked skirts, not made of sheep’s wool but of a “mixed” wool that was produced out of rags. Then came a short skirt, just above the knee. When I went dancing, however, everyone wore tight, fashionable skirts. One really had to get oneself into them with a shoehorn, and one’s backside stood out. I then sewed a kind of cascade on one side, and thus attired, I proudly went dancing.

At first one wore hair long. But my boss was at me so much about it that I had it cut. Then with the new permanents from America one got a totally new look which was flat in the back with a garland of curls around the rest. But fashion changed fast, at one minute such a hairdo was modern, but then one had to put a comb in to push it up higher.

My home was very nice, with a great deal of love, and because of that my parents gave me a lot of freedom although my mother was always concerned. Above everything she always worried: “What will the neighbors think?”

We only spoke about sex with our schoolmates. Certainly nothing about it came from my parents, nothing either from the school. No, one could not ask about such things. . . . Everything was taboo. And boys and girls were strictly segregated from one another in the school. I remember at carnival time a boy came to school dressed as a girl and was sent right home.

Source: Birgit Bolognese-Leuchtenmüller et al., eds., Frauen der ersten Stunde 1945–1955 (Vienna: Medieninhaber Europaverlag, 1985), 20–21. Translation by Bonnie G. Smith.

Question to Consider

How does this woman’s account reflect the clash of ideas between the older and younger generations?