Understanding Culture

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Understanding Culture

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Understanding culture and communicating competently with people from other cultural communities is an essential skill.

Courtesy of Helen Torres

Look for LearningCurve throughout the chapter to help you review.

CHAPTER OUTLINE

What Is Culture?

Cultural Influences on Communication

Creating Intercultural Communication Competence

Helen Torres was born in Puerto Rico but spent her early childhood in a diverse Detroit neighborhood of Polish, Hispanic, Lebanese, and Euro-American families. The summer before she entered third grade, her family moved. Now in a suburb populated mostly by white families, the Torreses were the only Hispanic family in the area.1 Helen’s mother was excited about the change and immediately volunteered to help out with activities at Helen’s school, including fundraising and school parties.

Soon an incident occurred that changed Helen’s view of interpersonal communication and culture forever. A parent called Helen’s mother and asked her to bake cupcakes for an upcoming school event. Helen’s mother, a bilingual but a dominant Spanish speaker, didn’t know what “cupcakes” were. Why would anyone in their right mind want a cup-sized cake? Concluding that the caller must be confused, Helen’s mom baked a beautiful full-sized cake, and brought it to school. Seeing the cake, the other kids teased Helen. “I shut them up,” Helen explains. “I said, ‘My mom can speak two languages. Can yours?’”

The cupcake incident quickly faded from Helen’s classmates’ memories, but for Helen’s mother it fostered a sense of insurmountable difference between her and the other mothers. She stopped volunteering for school functions, afraid of embarrassing her daughters. For Helen, the misunderstanding inspired an intense curiosity about interpersonal communication and cultural difference. This curiosity would eventually lead her to earn a bachelor’s and master’s degree in communication, and to become a national activist on behalf of Hispanic civil rights.

Years later, Helen hosted a roundtable for a federal agency looking to expand its reach and service to underrepresented communities. One participant was a woman who ran a nonprofit organization helping victims of Eastern European war crimes to establish themselves in the United States. She spoke slowly and nervously, with a thick accent. Helen immediately sensed that the other group members were getting irritated with how long the woman was taking to express herself. As Helen describes, “I kept imagining my mother and the cupcake. So I told the other group members to be patient with her, and allow her extra time to speak. She had great ideas, and the fact that she was willing to share these with us meant that we should support her.”

Today, Helen Torres is Executive Director and CEO of Hispanas Organized for Political Equality (HOPE), an influential nonprofit committed to achieving political and economic equality for Latinas through leadership, advocacy, and education. But she still recalls the cupcake incident and its impact on her life. “Some may think it’s a silly story, but it illustrates a profound point: communicating competently with people from other cultural communities is an essential skill. We must be able to bridge cultural divides through our interpersonal communication, to ensure that all people have their voices heard, understood, respected, and valued; and that no one feels the sense of alienation that my mother once did.”

1All information that follows was provided to the authors by Helen Torres in a personal interview, December 5, 2012. Published with the permission of Helen Torres.

Most of us can think of situations where, like Helen’s mother, we wanted to connect with others but felt distant from them because of cultural differences. But regardless of the setting or the particular differences, interpersonal communication is your tool for bridging these divides. By improving your ability to communicate with people from other cultures, you can build more positive and mutually satisfying interpersonal connections with them. In this chapter, you’ll learn: