“A person’s character is clearly written on the face.” As this traditional Chinese saying suggests, the face plays a pivotal role in shaping our perception of others. In fact, some scholars argue that facial cues rank first among all forms of communication in their influence on our interpersonal impressions (Knapp & Hall, 2002). We use facial expression to communicate an endless stream of emotions, and we make judgments about what others are feeling by assessing their facial expressions. Our use of emoticons (such as ?) to communicate attitudes and emotions online testifies to our reliance on this type of kinesics, and the primacy of the face even influences our labeling of interpersonal encounters (“face-to-face”) and Web sites devoted to social networking (“Facebook”).