Competition

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The competition for limited-supply products and deals is a notorious part of Black Friday shopping. Have you experienced or heard about how conflicts are handled in these potentially tense situations?

AP Photo/The News Tribune/Russ Carmack

An open and clear discussion of the goal clash that exists, coupled with the pursuit of one’s own goals without regard for others’ goals is known as competition (Sillars, 1980).

The choice to use competition is motivated in part by negative thoughts and beliefs, including a desire to control, a willingness to hurt others in order to gain, and a lack of respect for others (Bevan, Finan, & Kaminsky, 2008; Zacchilli et al., 2009). Consequently, you’ll be less likely to opt for competition when you are in a conflict with someone whose needs you are interested in and whom you admire. Conversely, if people routinely approach conflict by making demands to the exclusion of your desires, they likely do not respect you (Hendrick & Hendrick, 2006).

At a minimum, competitive approaches can trigger defensive communication (described in escalation, a dramatic rise in emotional intensity and increasingly negative and aggressive communication. If people in conflict both choose competition, and neither is willing to back down, escalation is guaranteed. Even initially trivial conflicts can quickly explode into intense exchanges.