13.31 More on acceptance of functional foods. Refer to Exercise 13.28. The means for four of the response variables associated with functional foods are as follows:
| General attitude | Product benefits | ||||||
|---|---|---|---|---|---|---|---|
| Culture | Culture | ||||||
| Sex | Canada | United States | France | Canada | United States | France | |
| Female | 4.93 | 4.69 | 4.10 | 4.59 | 4.37 | 3.91 | |
| Male | 4.50 | 4.43 | 4.02 | 4.20 | 4.09 | 3.87 | |
| Credibility of information | Purchase intention | ||||||
| Culture | Culture | ||||||
| Sex | Canada | United States | France | Canada | United States | France | |
| Female | 4.54 | 4.50 | 3.76 | 4.29 | 4.39 | 3.30 | |
| Male | 4.23 | 3.99 | 3.83 | 4.11 | 3.86 | 3.41 | |
For each of the four response variables, give a graphical summary of the means. Use this summary to discuss any interactions that are evident. Write a short report summarizing any differences in culture and sex with respect to the response variables measured.