3.91 Online behavioral advertising. The Federal Trade Commission Staff Report, “Self-Regulatory Principles for Online Behavioral Advertising,” defines behavioral advertising as “the tracking of a consumer’s online activities over time—including the searches the consumer has conducted, the Web pages visited and the content viewed—in order to deliver advertising targeted to the individual consumer’s interests.” The report suggests four governing concepts for their proposals. These are (1) transparency and control: when companies collect information from consumers for advertising, they should tell consumers how the data will be collected, and consumers should be given a choice about whether to allow the data to be collected; (2) security and data retention: data should be kept secure and should be retained only as long as they are needed; (3) privacy: before data are used in a way that differs from promises made when they were collected, consent should be obtained from the consumer; and (4) sensitive data: affirmative express consent should be obtained before using any sensitive data.³² Write a report discussing your opinions concerning online behavioral advertising and the four governing concepts. Pay particular attention to issues related to the ethical collection and use of statistical data.