7.137 Can snobby salespeople boost retail sales? Researchers asked 180 women to read a hypothetical shopping experience where they entered a luxury store (e.g., Louis Vuitton, Gucci, Burberry) and ask a salesperson for directions to the items they seek. For half the women, the salesperson was condescending while doing this. The other half were directed in a neutral manner. After reading the experience, participants were asked various questions, including what price they were willing to pay (in dollars) for a particular product from the brand.⁵⁰ Here is a summary of the results.

Were the participants who were treated rudely willing to pay more for the product? Analyze the data, and write a report summarizing your work. Be sure to include details regarding the statistical methods you used, your assumptions, and your conclusions.