7.139 More on snobby salespeople. Refer to Exercise 7.137. Researchers also asked a different 180 women to read the same hypothetical shopping experience, but now they entered a mass market (e.g., Gap, American Eagle, H&M). Here are those results (in dollars) for the two conditions:
Chain | n | s | |
---|---|---|---|
Condescending | 90 | 2.90 | 3.28 |
Neutral | 90 | 2.98 | 3.24 |
Were the participants who were treated rudely willing to pay more for the product? Analyze the data, and write a report summarizing your work. Be sure to include details regarding the statistical methods you used, your assumptions, and your conclusions. Also compare these results with the ones from Exercise 7.137.