EXAMPLE 8.14

Sex and Instagram use: The z test. Are young women and men equally likely to say they use Instagram? We examine the data in Example 8.11 (page 507) to answer this question. Here is the data summary:

Sex n X
Women 537 328 0.6108
Men 532 234 0.4398
Total 1069 562 0.5257

The sample proportions are certainly quite different, but we will perform a significance test to see if the difference is large enough to lead us to believe that the population proportions are not equal. Formally, we test the hypotheses

H0: p1 = p2

Ha: p1p2

513

The pooled estimate of the common value of p is

Note that this is the estimate on the bottom line of the preceding data summary. The test statistic is calculated as follows:

= 5.60

The P-value is 2P(Z ≥ 5.60). Note that the largest value for z in Table A is 3.49. Therefore, from Table A, we can conclude that P < 2(1 − 0.9998) = 0.0004, although we know that the true P value is smaller.