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A statistical analysis starts with a set of data. We construct a set of data by first deciding what cases, or units, we want to study. For each case, we record information about characteristics that we call variables.

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Some variables, like the type of restaurant, the name of the restaurant, and the item simply place coupons into categories. The regular price and discount price columns have numerical values for which we can do arithmetic. It makes sense to give an average of the regular prices, but it does not make sense to give an “average” type of restaurant. We can, however, do arithmetic to compare the regular prices classified by type of restaurant.

An appropriate label for your cases should be chosen carefully. In our food coupon example, a natural choice of a label would be the name of the restaurant. However, if there are two or more coupons available for a particular restaurant, or if a restaurant is a chain with different discounts offered at different locations, then the name of the restaurant would not uniquely label each of the coupons. In the restaurant discount coupon file, the first variable, ID, is a unique label for each coupon.

The display in Figure 1.1 is from an Excel spreadsheetspreadsheet. Spreadsheets are very useful for doing the kind of simple computations that you will do in Exercise 1.2. You can type in a formula and have the same computation performed for each row.

Note that the names we have chosen for the variables in our spreadsheet do not have spaces. For example, instead of “Restaurant Name” for the name of the restaurant, we simply use Name. In some statistical software packages, however, spaces are not allowed in variable names. For this reason, when creating spreadsheets for eventual use with statistical software, it is best to avoid spaces in variable names. Another convention is to use an underscore (_) where you would normally use a space. For our data set, we could have used Regular_Price and Discount_Price for the two price variables.

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Another important part of the description of any quantitative variable is its unit of measurement. For both RegPrice and DiscPrice, the unit of measurementunit of
measurement is clearly dollars. In other settings, it may not be as obvious. For example, if we were measuring heights of children, we might choose to use either inches or centimeters. The units of measurement are an important part of the description of a quantitative variable.

Key characteristics of a data set

In practice, any set of data is accompanied by background information that helps us understand the data. When you plan a statistical study or explore data from someone else’s work, ask yourself the following questions:

In our example of statistics class data, the possible values for the grade variable are A, B, C, D, and F. When computing grade point averages, many colleges and universities translate these letter grades into numbers using A = 4, B = 3, C = 2, D = 1, and F = 0. The transformed variable with numeric values is considered to be quantitative because we can average the numerical values across different courses to obtain a grade point average.

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Sometimes, experts argue about numerical scales such as this. They ask whether or not the difference between an A and a B is the same as the difference between a D and an F. Similarly, many questionnaires ask people to respond on a 1 to 5 scale, with 1 representing strongly agree, 2 representing agree, etc. Again we could ask whether or not the five possible values for this scale are equally spaced in some sense. From a practical point of view, the averages that can be computed when we convert categorical scales such as these to numerical values frequently provide a very useful way to summarize data.

Often, the variables in a statistical study are easy to understand: height in centimeters, study time in minutes, and so on. But each area of work also has its own special variables. A psychologist uses the Minnesota Multiphasic Personality Inventory (MMPI), and a physical fitness expert measures “VO2 max” (the volume of oxygen consumed per minute while exercising at your maximum capacity). Both of these variables are measured with special instrumentsinstrument. VO2 max is measured by exercising while breathing into a mouthpiece connected to an apparatus that measures oxygen consumed. Scores on the MMPI are based on a long questionnaire, which is also called an instrument.

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Part of mastering your field of work is learning what variables are important and how they are best measured. Because details of particular measurements usually require knowledge of the particular field of study, we will say little about them.

Be sure that each variable really does measure what you want it to. A poor choice of variables can lead to misleading conclusions. Often, for example, the raterate at which something occurs is a more meaningful measure than a simple count of occurrences.

In Example 1.6, when we computed the graduation rate, we used the total number of students to adjust the number of graduates. We constructed a new variable by dividing the number of graduates by the total number of students. Computing a rate is just one of several ways of adjusting one variable to create anotheradjusting one variable to create another. We often divide one variable by another to compute a more meaningful variable to study. Example 1.20 (page 20) is another type of adjustment.

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Exercises 1.5 and 1.6 illustrate an important point about presenting the results of your statistical calculations. Always consider how to best communicate your results to a general audience. For example, the numbers produced by your calculator or by statistical software frequently contain more digits that are needed. Be sure that you do not include extra information generated by software that will distract from a clear explanation of what you have found.