Differing PayoffsEven when facing the same choices, differences among oligopolists can cause them to receive different payoffs in analogous situations. In this example of painters Ally and Barto, Ally is well known in the area but Barto is a newcomer. This makes it a dominant strategy for Barto to rent a billboard to make customers aware of his services, whereas Ally is better off not renting a billboard if Barto rents one. The one Nash equilibrium in this case is for Barto to rent a billboard and for Ally not to.