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When a government is considering whether to impose a tax or how to design a tax system, it has to weigh the benefits of a tax against its costs. We don’t usually think of a tax as something that provides benefits, but governments need money to provide things people want, such as national defense and health care for those unable to afford it. The benefit of a tax is the revenue it raises for the government to pay for these services. Unfortunately, this benefit comes at a cost—a cost that is normally greater than the amount consumers and producers pay. Let’s look first at what determines how much money a tax raises, then at the costs a tax imposes, both of which are dependent upon the elasticity of supply and demand. To understand the economics of taxes, it’s helpful to look at a simple type of tax known as an excise tax—a tax charged on each unit of a good or service that is sold.

Suppose that the supply and demand for hotel rooms in the city of Potterville are as shown in Figure 5-7. For simplicity, assume that all hotel rooms offer the same features. In the absence of taxes, the equilibrium price of a room is $80.00 per night and the equilibrium quantity of hotel rooms rented is 10,000 per night.

Now suppose that Potterville’s city council imposes an excise tax of $40 per night on hotel rooms—that is, every time a room is rented for the night, the owner of the hotel must pay the city $40. For example, if a customer pays $80, $40 is collected as a tax, leaving the hotel owner with only $40.

How much revenue will the government collect from this excise tax? In this case, the revenue is equal to the area of the shaded rectangle in Figure 5-7.

To see why this area represents the revenue collected by a $40 tax on hotel rooms, notice that the height of the rectangle is $40, equal to the tax per room. It is also, as we’ve seen, the size of the wedge that the tax drives between the supply price (the price received by producers) and the demand price (the price paid by consumers). Meanwhile, the width of the rectangle is 5,000 rooms, equal to the equilibrium quantity of rooms given the $40 tax. With that information, we can make the following calculations.

The tax revenue collected is:

Tax revenue = $40 per room × 5,000 rooms = $200,000

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The area of the shaded rectangle is:

Area = Height × Width = $40 per room × 5,000 rooms = $200,000

or

Tax revenue = Area of shaded rectangle

This is a general principle: The revenue collected by an excise tax is equal to the area of the rectangle whose height is the tax wedge between the supply and demand curves and whose width is the quantity transacted under the tax.

In Figure 5-7, $40 per room is the tax rate on hotel rooms. A tax rate is the amount of tax levied per unit of whatever is being taxed. Sometimes tax rates are defined in terms of dollar amounts per unit of a good or service; for example, $2.46 per pack of cigarettes sold. In other cases, they are defined as a percentage of the price; for example, the payroll tax is 15.3% of a worker’s earnings up to $117,000.

There’s obviously a relationship between tax rates and revenue. That relationship is not, however, one-for-one. In general, doubling the excise tax rate on a good or service won’t double the amount of revenue collected, because the tax increase will reduce the quantity of the good or service transacted. And the relationship between the level of the tax and the amount of revenue collected may not even be positive: in some cases raising the tax rate actually reduces the amount of revenue the government collects.

We can illustrate these points using our hotel room example. Figure 5-7 showed the revenue the government collects from a $40 tax on hotel rooms. Figure 5-8 shows the revenue the government would collect from two alternative tax rates—a lower tax of only $20 per room and a higher tax of $60 per room.

Panel (a) of Figure 5-8 shows the case of a $20 tax, equal to half the tax rate illustrated in Figure 5-7. At this lower tax rate, 7,500 rooms are rented, generating tax revenue of:

Tax revenue = $20 per room × 7,500 rooms = $150,000

Recall that the tax revenue collected from a $40 tax rate is $200,000. So the revenue collected from a $20 tax rate, $150,000, is only 75% of the amount collected when the tax rate is twice as high ($150,000/$200,000 × 100 = 75%). To put it another way, a 100% increase in the tax rate from $20 to $40 per room leads to only a one-third, or 33.3%, increase in revenue, from $150,000 to $200,000 (($200,000 − $150,000)/$150,000 × 100 = 33.3%).

Panel (b) depicts what happens if the tax rate is raised from $40 to $60 per room, leading to a fall in the number of rooms rented from 5,000 to 2,500. The revenue collected at a $60 per room tax rate is:

Tax revenue = $60 per room × 2,500 rooms = $150,000

This is also less than the revenue collected by a $40 per room tax. So raising the tax rate from $40 to $60 actually reduces revenue. More precisely, in this case raising the tax rate by 50% (($60 − $40)/$40 × 100 = 50%) lowers the tax revenue by 25% (($150,000 − $200,000)/$200,000 × 100 = −25%). Why did this happen? Because the fall in tax revenue caused by the reduction in the number of rooms rented more than offset the increase in the tax revenue caused by the rise in the tax rate. In other words, setting a tax rate so high that it deters a significant number of transactions will likely lead to a fall in tax revenue.

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One way to think about the revenue effect of increasing an excise tax is that the tax increase affects tax revenue in two ways. On one side, the tax increase means that the government raises more revenue for each unit of the good sold, which other things equal would lead to a rise in tax revenue. On the other side, the tax increase reduces the quantity of sales, which other things equal would lead to a fall in tax revenue. The end result depends both on the price elasticities of supply and demand and on the initial level of the tax.

If the price elasticities of both supply and demand are low, the tax increase won’t reduce the quantity of the good sold very much, so tax revenue will definitely rise. If the price elasticities are high, the result is less certain; if they are high enough, the tax reduces the quantity sold so much that tax revenue falls. Also, if the initial tax rate is low, the government doesn’t lose much revenue from the decline in the quantity of the good sold, so the tax increase will definitely increase tax revenue. If the initial tax rate is high, the result is again less certain. Tax revenue is likely to fall or rise very little from a tax increase only in cases where the price elasticities are high and there is already a high tax rate.

The possibility that a higher tax rate can reduce tax revenue, and the corresponding possibility that cutting taxes can increase tax revenue, is a basic principle of taxation that policy makers take into account when setting tax rates. That is, when considering a tax created for the purpose of raising revenue (in contrast to taxes created to discourage undesirable behavior, known as “sin taxes”), a well-informed policy maker won’t impose a tax rate so high that cutting the tax would increase revenue.

In the real world, however, policy makers aren’t always well informed, but they usually aren’t complete fools either. That’s why it’s very hard to find real-world examples in which raising a tax reduced revenue or cutting a tax increased revenue.

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What is the cost of a tax? You might be inclined to answer that it is the money taxpayers pay to the government. In other words, you might believe that the cost of a tax is the tax revenue collected. But suppose the government uses the tax revenue to provide services that taxpayers want. Or suppose that the government simply hands the tax revenue back to taxpayers. Would we say in those cases that the tax didn’t actually cost anything?

No—because a tax, like a quota, prevents mutually beneficial transactions from occurring. Consider Figure 5-7 once more. Here, with a $40 tax on hotel rooms, guests pay $100 per room but hotel owners receive only $60 per room. Because of the wedge created by the tax, we know that some transactions don’t occur that would have occurred without the tax.

For example, we know from the supply and demand curves that there are some potential guests who would be willing to pay up to $90 per night and some hotel owners who would be willing to supply rooms if they received at least $70 per night. If these two sets of people were allowed to trade with each other without the tax, they would engage in mutually beneficial transactions—hotel rooms would be rented.

But such deals would be illegal, because the $40 tax would not be paid. In our example, 5,000 potential hotel room rentals that would have occurred in the absence of the tax, to the mutual benefit of guests and hotel owners, do not take place because of the tax.

So an excise tax imposes costs over and above the tax revenue collected in the form of inefficiency, which occurs because the tax discourages mutually beneficial transactions. As we learned in Chapter 4, the cost to society of this kind of inefficiency—the value of the forgone mutually beneficial transactions—is called the deadweight loss. While all real-world taxes impose some deadweight loss, a badly designed tax imposes a larger deadweight loss than a well-designed one.

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To measure the deadweight loss from a tax, we turn to the concepts of producer and consumer surplus. Figure 5-9 shows the effects of an excise tax on consumer and producer surplus. In the absence of the tax, the equilibrium is at E and the equilibrium price and quantity are P_E and Q_E, respectively. An excise tax drives a wedge equal to the amount of the tax between the price received by producers and the price paid by consumers, reducing the quantity sold. In this case, where the tax is T dollars per unit, the quantity sold falls to Q_T. The price paid by consumers rises to P_C, the demand price of the reduced quantity, Q_T, and the price received by producers falls to P_P, the supply price of that quantity. The difference between these prices, P_C − P_P, is equal to the excise tax, T.

The rise in the price paid by consumers causes a loss equal to the sum of the areas of a rectangle and a triangle: the dark blue rectangle labeled A and the area of the light blue triangle labeled B in Figure 5-9.

Meanwhile, the fall in the price received by producers leads to a fall in producer surplus. This, too, is equal to the sum of the areas of a rectangle and a triangle. The loss in producer surplus is the sum of the areas of the red rectangle labeled C and the pink triangle labeled F in Figure 5-9.

Of course, although consumers and producers are hurt by the tax, the government gains revenue. The revenue the government collects is equal to the tax per unit sold, T, multiplied by the quantity sold, Q_T. This revenue is equal to the area of a rectangle Q_T wide and T high. And we already have that rectangle in the figure: it is the sum of rectangles A and C. So the government gains part of what consumers and producers lose from an excise tax.

But a portion of the loss to producers and consumers from the tax is not offset by a gain to the government—specifically, the two triangles B and F. The deadweight loss caused by the tax is equal to the combined area of these two triangles. It represents the total surplus lost to society because of the tax—that is, the amount of surplus that would have been generated by transactions that now do not take place because of the tax.

Figure 5-10 is a version of Figure 5-9 that leaves out rectangles A (the surplus shifted from consumers to the government) and C (the surplus shifted from producers to the government) and shows only the deadweight loss, here drawn as a triangle shaded yellow. The base of that triangle is equal to the tax wedge, T; the height of the triangle is equal to the reduction in the quantity transacted due to the tax, Q_E − Q_T. Clearly, the larger the tax wedge and the larger the reduction in the quantity transacted, the greater the inefficiency from the tax.

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But also note an important, contrasting point: if the excise tax somehow didn’t reduce the quantity bought and sold in this market—if Q_T remained equal to Q_E after the tax was levied—the yellow triangle would disappear and the deadweight loss from the tax would be zero. This observation is simply the flip-side of the principle found earlier in the chapter: a tax causes inefficiency because it discourages mutually beneficial transactions between buyers and sellers. So if a tax does not discourage transactions, which would be true if either supply or demand were perfectly inelastic, it causes no deadweight loss. In this case, the tax simply shifts surplus straight from consumers and producers to the government.

Using a triangle to measure deadweight loss is a technique used in many economic applications. For example, triangles are used to measure the deadweight loss produced by types of taxes other than excise taxes. They are also used to measure the deadweight loss produced by monopoly, another kind of market distortion. And deadweight-loss triangles are often used to evaluate the benefits and costs of public policies besides taxation—such as whether to impose stricter safety standards on a product.

In considering the total amount of inefficiency caused by a tax, we must also take into account something not shown in Figure 5-10: the resources actually used by the government to collect the tax, and by taxpayers to pay it, over and above the amount of the tax. These lost resources are called the administrative costs of the tax. The most familiar administrative cost of the U.S. tax system is the time individuals spend filling out their income tax forms or the money they pay for tax return preparation services like those provided by H&R Block and companies like it. (The latter is considered an inefficiency from the point of view of society because resources spent on return preparation could be used for other, non-tax-related purposes.)

Included in the administrative costs that taxpayers incur are resources used to evade the tax, both legally and illegally. The costs of operating the Internal Revenue Service, the arm of the federal government tasked with collecting the federal income tax, are actually quite small in comparison to the administrative costs paid by taxpayers.

So the total inefficiency caused by a tax is the sum of its deadweight loss and its administrative costs. The general rule for economic policy is that, other things equal, a tax system should be designed to minimize the total inefficiency it imposes on society. In practice, other considerations also apply, but this principle nonetheless gives valuable guidance. Administrative costs are usually well known, more or less determined by the current technology of collecting taxes (for example, filing paper returns versus filing electronically). But how can we predict the size of the deadweight loss associated with a given tax? Not surprisingly, as in our analysis of the incidence of a tax, the price elasticities of supply and demand play crucial roles in making such a prediction.

We know that the deadweight loss from an excise tax arises because it prevents some mutually beneficial transactions from occurring. In particular, the producer and consumer surplus that is forgone because of these missing transactions is equal to the size of the deadweight loss itself. This means that the larger the number of transactions that are prevented by the tax, the larger the deadweight loss.

This fact gives us an important clue in understanding the relationship between elasticity and the size of the deadweight loss from a tax. Recall that when demand or supply is elastic, the quantity demanded or the quantity supplied is relatively responsive to changes in the price. So a tax imposed on a good for which either demand or supply, or both, is elastic will cause a relatively large decrease in the quantity transacted and a relatively large deadweight loss. And when we say that demand or supply is inelastic, we mean that the quantity demanded or the quantity supplied is relatively unresponsive to changes in the price.

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As a result, a tax imposed when demand or supply, or both, is inelastic will cause a relatively small decrease in the quantity transacted and a relatively small deadweight loss.

The four panels of Figure 5-11 illustrate the positive relationship between a good’s price elasticity of either demand or supply and the deadweight loss from taxing that good. Each panel represents the same amount of tax imposed but on a different good; the size of the deadweight loss is given by the area of the shaded triangle. In panel (a), the deadweight-loss triangle is large because demand for this good is relatively elastic—a large number of transactions fail to occur because of the tax. In panel (b), the same supply curve is drawn as in panel (a), but demand for this good is relatively inelastic; as a result, the triangle is small because only a small number of transactions are forgone. Likewise, panels (c) and (d) contain the same demand curve but different supply curves. In panel (c), an elastic supply curve gives rise to a large deadweight-loss triangle, but in panel (d) an inelastic supply curve gives rise to a small deadweight-loss triangle.

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The implication of this result is clear: if you want to minimize the efficiency costs of taxation, you should choose to tax only those goods for which demand or supply, or both, is relatively inelastic. For such goods, a tax has little effect on behavior because behavior is relatively unresponsive to changes in the price. In the extreme case in which demand is perfectly inelastic (a vertical demand curve), the quantity demanded is unchanged by the imposition of the tax. As a result, the tax imposes no deadweight loss. Similarly, if supply is perfectly inelastic (a vertical supply curve), the quantity supplied is unchanged by the tax and there is also no deadweight loss.

So if the goal in choosing whom to tax is to minimize deadweight loss, then taxes should be imposed on goods and services that have the most inelastic response—that is, goods and services for which consumers or producers will change their behavior the least in response to the tax. (Unless they have a tendency to revolt, of course.) And this lesson carries a flip-side: using a tax to purposely decrease the amount of a harmful activity, such as underage drinking, will have the most impact when that activity is elastically demanded or supplied.

Data from: Orzechowski & Walker, Tax Burden on Tobacco. U.S. Alcohol and Tobacco Tax and Trade Bureau.

Table 5-4 shows the results of big increases in cigarette taxes. In each case, sales fell, just as our analysis predicts. Although it’s theoretically possible for tax revenue to fall after such a large tax increase, in reality tax revenue rose in each case. That’s because cigarettes have a low price elasticity of demand.

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