100.5 Engaging Students with a Narrative Approach

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To engage students, every chapter begins with a compelling story.
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So students can immediately see economic concepts applied in the real world, Economics in Action applications appear throughout chapters.
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To provide students with an international perspective, the Global Comparison feature uses data and graphs to illustrate why countries reach different economic outcomes.
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So students can see key economic principles applied to real-life business situations, each major part concludes with Business Cases.