Just as some buyers of a good would have been willing to pay more for their purchase than the price they actually pay, some sellers of a good would have been willing to sell it for less than the price they actually receive. So just as there are consumers who receive consumer surplus from buying in a market, there are producers who receive producer surplus from selling in a market.
Consider a group of students who are potential sellers of used textbooks. Because they have different preferences, the various potential sellers differ in the price at which they are willing to sell their books. Table 5A-2 shows the prices at which several different students would be willing to sell. Andrew is willing to sell the book as long as he can get at least $5; Betty won’t sell unless she can get at least $15; Carlos, unless he can get $25; Donna, unless she can get $35; Engelbert, unless he can get $45.
Potential seller |
Cost |
Price received |
Individual producer surplus = Price received − Cost |
---|---|---|---|
Andrew |
$5 |
$30 |
$25 |
Betty |
15 |
30 |
15 |
Carlos |
25 |
30 |
5 |
Donna |
35 |
− |
− |
Engelbert |
45 |
− |
− |
All sellers |
Total producer surplus = $45 |
TABLE 5A-2 Producer Surplus If Price of a Used Textbook = $30
A seller’s cost is the lowest price at which he or she is willing to sell a good.
The lowest price at which a potential seller is willing to sell has a special name in economics: it is called the seller’s cost. So Andrew’s cost is $5, Betty’s is $15, and so on.
Using the term cost, which people normally associate with the monetary cost of producing a good, may sound a little strange when applied to sellers of used textbooks. The students don’t have to manufacture the books, so it doesn’t cost the student who sells a used textbook anything to make that book available for sale, does it?
Yes, it does. A student who sells a book won’t have it later, as part of his or her personal collection. So there is an opportunity cost to selling a textbook, even if the owner has completed the course for which it was required. And remember that one of the basic principles of economics is that the true measure of the cost of doing something is always its opportunity cost. That is, the real cost of something is what you must give up to get it.
So it is good economics to talk of the minimum price at which someone will sell a good as the “cost” of selling that good, even if he or she doesn’t spend any money to make the good available for sale. Of course, in most real-
Individual producer surplus is the net gain to an individual seller from selling a good. It is equal to the difference between the price received and the seller’s cost.
Getting back to the example, suppose that Andrew sells his book for $30. Clearly he has gained from the transaction: he would have been willing to sell for only $5, so he has gained $25. This net gain, the difference between the price he actually gets and his cost—
Total producer surplus in a market is the sum of the individual producer surpluses of all the sellers of a good in a market.
As in the case of consumer surplus, we can add the individual producer surpluses of sellers to calculate the total producer surplus, the total net gain to all sellers in the market. Economists use the term producer surplus to refer to either individual or total producer surplus. Table 5A-2 shows the net gain to each of the students who would sell a used book at a price of $30: $25 for Andrew, $15 for Betty, and $5 for Carlos. The total producer surplus is $25 + $15 + $5 = $45.
Economists use the term producer surplus to refer to either total or individual producer surplus.
As with consumer surplus, the producer surplus gained by those who sell books can be represented graphically. Just as we derived the demand curve from the willingness to pay of different consumers, we derive the supply curve from the cost of different producers. The step-
Let’s assume that the campus bookstore is willing to buy all the used copies of this book that students are willing to sell at a price of $30. Then, in addition to Andrew, Betty and Carlos will also sell their books. They will also benefit from their sales, though not as much as Andrew, because they have higher costs. Andrew, as we have seen, gains $25. Betty gains a smaller amount: since her cost is $15, she gains only $15. Carlos gains even less, only $5.
Again, as with consumer surplus, we have a general rule for determining the total producer surplus from sales of a good: The total producer surplus from sales of a good at a given price is the area above the supply curve but below that price.
This rule applies both to examples like the one shown in Figure 5A-3, where there are a small number of producers and a step − shaped supply curve, and to more realistic examples, where there are many producers and the supply curve is smooth.
Consider, for example, the supply of wheat. Figure 5A-4 shows how producer surplus depends on the price per bushel. Suppose that, as shown in the figure, the price is $5 per bushel and farmers supply 1 million bushels. What is the benefit to the farmers from selling their wheat at a price of $5? Their producer surplus is equal to the shaded area in the figure—
Let’s return to the market for used textbooks, but now consider a much bigger market—
As we have drawn the curves, the market reaches equilibrium at a price of $30 per book, and 1,000 books are bought and sold at that price. The two shaded triangles show the consumer surplus (blue) and the producer surplus (red) generated by this market. The sum of consumer and producer surplus is known as the total surplus generated in a market.
The total surplus generated in a market is the total net gain to consumers and producers from trading in the market. It is the sum of the consumer and the producer surplus.
The striking thing about this picture is that both consumers and producers gain—