Producer Surplus and the Supply Curve

Just as some buyers of a good would have been willing to pay more for their purchase than the price they actually pay, some sellers of a good would have been willing to sell it for less than the price they actually receive. So just as there are consumers who receive consumer surplus from buying in a market, there are producers who receive producer surplus from selling in a market.

Cost and Producer Surplus

Consider a group of students who are potential sellers of used textbooks. Because they have different preferences, the various potential sellers differ in the price at which they are willing to sell their books. Table 5A-2 shows the prices at which several different students would be willing to sell. Andrew is willing to sell the book as long as he can get at least $5; Betty won’t sell unless she can get at least $15; Carlos, unless he can get $25; Donna, unless she can get $35; Engelbert, unless he can get $45.

Potential seller

Cost

Price received

Individual producer surplus = Price received − Cost

Andrew

$5

$30

$25

Betty

15

 30

   15

Carlos

25

 30

     5

Donna

35

Engelbert

45

All sellers

Total producer surplus = $45

Table :

TABLE 5A-2 Producer Surplus If Price of a Used Textbook = $30

A seller’s cost is the lowest price at which he or she is willing to sell a good.

The lowest price at which a potential seller is willing to sell has a special name in economics: it is called the seller’s cost. So Andrew’s cost is $5, Betty’s is $15, and so on.

Using the term cost, which people normally associate with the monetary cost of producing a good, may sound a little strange when applied to sellers of used textbooks. The students don’t have to manufacture the books, so it doesn’t cost the student who sells a used textbook anything to make that book available for sale, does it?

Yes, it does. A student who sells a book won’t have it later, as part of his or her personal collection. So there is an opportunity cost to selling a textbook, even if the owner has completed the course for which it was required. And remember that one of the basic principles of economics is that the true measure of the cost of doing something is always its opportunity cost. That is, the real cost of something is what you must give up to get it.

So it is good economics to talk of the minimum price at which someone will sell a good as the “cost” of selling that good, even if he or she doesn’t spend any money to make the good available for sale. Of course, in most real-world markets the sellers are also those who produce the good and therefore do spend money to make the good available for sale. In this case the cost of making the good available for sale includes monetary costs, but it may also include other opportunity costs.

Individual producer surplus is the net gain to an individual seller from selling a good. It is equal to the difference between the price received and the seller’s cost.

Getting back to the example, suppose that Andrew sells his book for $30. Clearly he has gained from the transaction: he would have been willing to sell for only $5, so he has gained $25. This net gain, the difference between the price he actually gets and his cost—the minimum price at which he would have been willing to sell—is known as his individual producer surplus.

Total producer surplus in a market is the sum of the individual producer surpluses of all the sellers of a good in a market.

As in the case of consumer surplus, we can add the individual producer surpluses of sellers to calculate the total producer surplus, the total net gain to all sellers in the market. Economists use the term producer surplus to refer to either individual or total producer surplus. Table 5A-2 shows the net gain to each of the students who would sell a used book at a price of $30: $25 for Andrew, $15 for Betty, and $5 for Carlos. The total producer surplus is $25 + $15 + $5 = $45.

Economists use the term producer surplus to refer to either total or individual producer surplus.

As with consumer surplus, the producer surplus gained by those who sell books can be represented graphically. Just as we derived the demand curve from the willingness to pay of different consumers, we derive the supply curve from the cost of different producers. The step-shaped curve in Figure 5A-3 shows the supply curve implied by the cost shown in Table 5A-2. Each step in the supply curve is one book wide and represents one seller. The height of Andrew’s step is $5, his cost. This forms the bottom of a rectangle, with $30, the price he actually receives for his book, forming the top. The area of this rectangle, ($30 − $5) × 1 = $25, is his producer surplus. So the producer surplus Andrew gains from selling his book is the area of the dark red rectangle shown in the figure.

Producer Surplus in the Used-Textbook Market At a price of $30, Andrew, Betty, and Carlos each sell a book but Donna and Engelbert do not. Andrew, Betty, and Carlos get individual producer surpluses equal to the difference between the price and their cost, illustrated here by the shaded rectangles. Donna and Engelbert each have a cost that is greater than the price of $30, so they are unwilling to sell a book and so receive zero producer surplus. The total producer surplus is given by the entire shaded area, the sum of the individual producer surpluses of Andrew, Betty, and Carlos, equal to $25 + $15 + $5 = $45.

Let’s assume that the campus bookstore is willing to buy all the used copies of this book that students are willing to sell at a price of $30. Then, in addition to Andrew, Betty and Carlos will also sell their books. They will also benefit from their sales, though not as much as Andrew, because they have higher costs. Andrew, as we have seen, gains $25. Betty gains a smaller amount: since her cost is $15, she gains only $15. Carlos gains even less, only $5.

Again, as with consumer surplus, we have a general rule for determining the total producer surplus from sales of a good: The total producer surplus from sales of a good at a given price is the area above the supply curve but below that price.

This rule applies both to examples like the one shown in Figure 5A-3, where there are a small number of producers and a step − shaped supply curve, and to more realistic examples, where there are many producers and the supply curve is smooth.

Consider, for example, the supply of wheat. Figure 5A-4 shows how producer surplus depends on the price per bushel. Suppose that, as shown in the figure, the price is $5 per bushel and farmers supply 1 million bushels. What is the benefit to the farmers from selling their wheat at a price of $5? Their producer surplus is equal to the shaded area in the figure—the area above the supply curve but below the price of $5 per bushel.

Producer Surplus Here is the supply curve for wheat. At a price of $5 per bushel, farmers supply 1 million bushels. The producer surplus at this price is equal to the shaded area: the area above the supply curve but below the price. This is the total gain to producers—farmers in this case—from supplying their product when the price is $5.

The Gains from Trade

Let’s return to the market for used textbooks, but now consider a much bigger market—say, one at a large state university. There are many potential buyers and sellers, so the market is competitive. Let’s line up incoming students who are potential buyers of a book in order of their willingness to pay, so that the entering student with the highest willingness to pay is potential buyer number 1, the student with the next highest willingness to pay is number 2, and so on. Then we can use their willingness to pay to derive a demand curve like the one in Figure 5A-5. Similarly, we can line up outgoing students, who are potential sellers of the book, in order of their cost, starting with the student with the lowest cost, then the student with the next lowest cost, and so on, to derive a supply curve like the one shown in the same figure.

Total Surplus In the market for used textbooks, the equilibrium price is $30 and the equilibrium quantity is 1,000 books. Consumer surplus is given by the blue area, the area below the demand curve but above the price. Producer surplus is given by the red area, the area above the supply curve but below the price. The sum of the blue and the red areas is total surplus, the total benefit to society from the production and consumption of the good.

As we have drawn the curves, the market reaches equilibrium at a price of $30 per book, and 1,000 books are bought and sold at that price. The two shaded triangles show the consumer surplus (blue) and the producer surplus (red) generated by this market. The sum of consumer and producer surplus is known as the total surplus generated in a market.

The total surplus generated in a market is the total net gain to consumers and producers from trading in the market. It is the sum of the consumer and the producer surplus.

The striking thing about this picture is that both consumers and producers gain—that is, both consumers and producers are better off because there is a market in this good. But this should come as no surprise—it illustrates a core principle of economics that you learned about in Chapters 1, 2, and 5: There are gains from trade. These gains from trade are the reason everyone is better off participating in a market economy than they would be if each individual tried to be self-sufficient.