Chapter 10. Buying Your Way Out of Temptation

EIA Activity: Buying Your Way Out of Temptation

Click on the links on the right to answer the following questions.

  1. Question

    Read about how product packaging can increase sales on Link 1 and answer the following questions. True or False: The package design needs to be an honest portrayal of the product or consumers will sense they have been deceived.

    A.
    B.

  2. Question

    True or False: Repeat sales are influenced by functional packaging: the usability and storability of a package.

    A.
    B.

  3. Question

    Read the article "In Small Packages, Fewer Calories and More Profit" at Link 2 and answer the following question.
    True or False: Ritz Snack Mixis the top selling 100-calorie snack pack, in millions of dollars.

    A.
    B.

  4. Question

    Which of the following BEST describes the appeal of snack packs?

    A.
    B.
    C.
    D.

  5. Question

    Is the extra utility gained from not having to worry about whether you’ve eaten too much worth the extra cost? Discuss.

    Your response will be graded by your instructor.
    Is the extra utility gained from not having to worry about whether you’ve eaten too much worth the extra cost? Discuss.

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