Click on the links on the right to answer the following questions.
Read about how product packaging can increase sales on Link 1 and answer the following questions. True or False: The package design needs to be an honest portrayal of the product or consumers will sense they have been deceived.
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True or False: Repeat sales are influenced by functional packaging: the usability and storability of a package.
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B. |
Read the article "In Small Packages, Fewer Calories and More Profit" at Link 2 and answer the following question.
True or False: Ritz Snack Mixis the top selling 100-calorie snack pack, in millions of dollars.
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B. |
Which of the following BEST describes the appeal of snack packs?
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B. |
C. |
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Is the extra utility gained from not having to worry about whether you’ve eaten too much worth the extra cost? Discuss.
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