Chapter 15. The Perfume Industry: Leading Consumers by the Nose

EIA Activity: The Perfume Industry: Leading Consumers by the Nose

Click on the links on the right to answer the following questions.

  1. Question

    Use Link 1 to answer the following questions. True or False: When the fragrance Glow by JLo was launched in 2002, it generated over $200 million in sales in its first year.

    		A.
    		B.

  2. Question

    True or False: Since being launched in 2002, Glow by JLo remains one of most successful fragrances ever launched in the world.

    		A.
    		B.

  3. Question

    Use Link 2 to answer the following question. True or False: According to the article, Midnight Heat by Beyoncé is the top smelling celebrity perfume.

    		A.
    		B.

  4. Question

    Use Link 3 to answer the following question. True or False: Twenty percent of American women do not use perfume.

    		A.
    		B.

  5. Question

    True or False: Only 1% of celebrity perfume brands are priced over $75.

    		A.
    		B.

  6. Question

    What is your willingness to pay for perfume? Explain why.
    Your response will be graded by your instructor.
    What is your willingness to pay for perfume? Explain why.

  7. Question

    What is your favorite perfume or cologne? Explain why.
    Your response will be graded by your instructor.
    What is your favorite perfume or cologne? Explain why.

  8. Question

    Do you prefer to purchase perfumed endorsed by a celebrity? Yes or no? Explain.
    Your response will be graded by your instructor.
    Do you prefer to purchase perfumed endorsed by a celebrity? Yes or no? Explain.

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