Dealing with Natural Monopoly

Breaking up a monopoly that isn’t natural is clearly a good idea: the gains to consumers outweigh the loss to the producer. But it’s not so clear whether a natural monopoly, one in which a large producer has lower average total costs than small producers, should be broken up, because this would raise average total cost. For example, a town government that tried to prevent a single company from dominating local gas supply—which, as we’ve discussed, is almost surely a natural monopoly—would raise the cost of providing gas to its residents.

Yet even in the case of a natural monopoly, a profit-maximizing monopolist acts in a way that causes inefficiency—it charges consumers a price that is higher than marginal cost and, by doing so, prevents some potentially beneficial transactions. Also, it can seem unfair that a firm that has managed to establish a monopoly position earns a large profit at the expense of consumers.

What can public policy do about this? There are two common answers.

In public ownership of a monopoly, the good is supplied by the government or by a firm owned by the government.

1. Public Ownership In many countries, the preferred answer to the problem of natural monopoly has been public ownership. Instead of allowing a private monopolist to control an industry, the government establishes a public agency to provide the good and protect consumers’ interests. In Britain, for example, telephone service was provided by the state-owned British Telecom before 1984, and airline travel was provided by the state-owned British Airways before 1987. (These companies still exist, but they have been privatized, competing with other firms in their respective industries.)

There are some examples of public ownership in the United States. Passenger rail service is provided by the public company Amtrak; regular mail delivery is provided by the U.S. Postal Service; some cities, including Los Angeles, have publicly owned electric power companies.

The advantage of public ownership, in principle, is that a publicly owned natural monopoly can set prices based on the criterion of efficiency rather than profit maximization. In a perfectly competitive industry, profit-maximizing behavior is efficient, because producers produce the quantity at which price is equal to marginal cost; that is why there is no economic argument for public ownership of, say, wheat farms.

Amtrak, a public company, has provided train service, at a loss, to destinations that attract few passengers.
Richard Elliot/AA World Travel/Toopfoto/The Image Works

Experience suggests, however, that public ownership as a solution to the problem of natural monopoly often works badly in practice. One reason is that publicly owned firms are often less eager than private companies to keep costs down or offer high-quality products. Another is that publicly owned companies all too often end up serving political interests—providing contracts or jobs to people with the right connections. For example, Amtrak has notoriously provided train service at a loss to destinations that attract few passengers—but that are located in the districts of influential members of Congress.

Price regulation limits the price that a monopolist is allowed to charge.

2. Regulation In the United States, the more common answer has been to leave the industry in private hands but subject it to regulation. In particular, most local utilities like electricity, land line telephone service, natural gas, and so on are covered by price regulation that limits the prices they can charge.

We saw in Chapter 5 that imposing a price ceiling on a competitive industry is a recipe for shortages, black markets, and other nasty side effects. Doesn’t imposing a limit on the price that, say, a local gas company can charge have the same effects?

Not necessarily: a price ceiling on a monopolist need not create a shortage—in the absence of a price ceiling, a monopolist would charge a price that is higher than its marginal cost of production. So even if forced to charge a lower price—as long as that price is above MC and the monopolist at least breaks even on total output—the monopolist still has an incentive to produce the quantity demanded at that price.

Figure 13-9 shows an example of price regulation of a natural monopoly—a highly simplified version of a local gas company. The company faces a demand curve D, with an associated marginal revenue curve MR. For simplicity, we assume that the firm’s total costs consist of two parts: a fixed cost and variable costs that are incurred at a constant proportion to output. So marginal cost is constant in this case, and the marginal cost curve (which here is also the average variable cost curve) is the horizontal line MC.

Unregulated and Regulated Natural Monopoly This figure shows the case of a natural monopolist. In panel (a), if the monopolist is allowed to charge PM, it makes a profit, shown by the green area; consumer surplus is shown by the blue area. If it is regulated and must charge the lower price PR, output increases from QM to QR and consumer surplus increases. Panel (b) shows what happens when the monopolist must charge a price equal to average total cost, the price . Output expands to , and consumer surplus is now the entire blue area. The monopolist makes zero profit. This is the greatest total surplus possible when the monopolist is allowed to at least break even, making the best regulated price.

The average total cost curve is the downward-sloping curve ATC; it slopes downward because the higher the output, the lower the average fixed cost (the fixed cost per unit of output). Because average total cost slopes downward over the range of output relevant for market demand, this is a natural monopoly.

Panel (a) illustrates a case of natural monopoly without regulation. The unregulated natural monopolist chooses the monopoly output QM and charges the price PM. Since the monopolist receives a price greater than its average total cost, it earns a profit. This profit is exactly equal to the producer surplus in this market, represented by the green-shaded rectangle. Consumer surplus is given by the blue-shaded triangle.

Now suppose that regulators impose a price ceiling on local gas deliveries—one that falls below the monopoly price PM but above ATC, say, at PR in panel (a). At that price the quantity demanded is QR.

Does the company have an incentive to produce that quantity? Yes. If the price at which the monopolist can sell its product is fixed by regulators, the firm’s output no longer affects the market price—so it ignores the MR curve and is willing to expand output to meet the quantity demanded as long as the price it receives for the next unit is greater than marginal cost and the monopolist at least breaks even on total output. So with price regulation, the monopolist produces more, at a lower price.

Of course, the monopolist will not be willing to produce at all if the imposed price means producing at a loss. That is, the price ceiling has to be set high enough to allow the firm to cover its average total cost. Panel (b) shows a situation in which regulators have pushed the price down as far as possible, at the level where the average total cost curve crosses the demand curve.

At any lower price the firm loses money. The price here, , is the best regulated price: the monopolist is just willing to operate and produces , the quantity demanded at that price. Consumers and society gain as a result.

The welfare effects of this regulation can be seen by comparing the shaded areas in the two panels of Figure 13-9. Consumer surplus is increased by the regulation, with the gains coming from two sources. First, profits are eliminated and added instead to consumer surplus. Second, the larger output and lower price lead to an overall welfare gain—an increase in total surplus. In fact, panel (b) illustrates the largest total surplus possible.

This all looks terrific: consumers are better off, profits are eliminated, and overall welfare increases. Unfortunately, things are rarely that easy in practice. The main problem is that regulators don’t have the information required to set the price exactly at the level at which the demand curve crosses the average total cost curve. Sometimes they set it too low, creating shortages; at other times they set it too high. Also, regulated monopolies, like publicly owned firms, tend to exaggerate their costs to regulators and to provide inferior quality to consumers.

Sometimes the cure is worse than the disease. Some economists have argued that the best solution, even in the case of natural monopoly, may be to live with it. The case for doing nothing is that attempts to control monopoly will, one way or another, do more harm than good—for example, by the politicization of pricing, which leads to shortages, or by the creation of opportunities for political corruption.

The upcoming Economics in Action describes the case of broadband, a natural monopoly that has been alternately regulated and deregulated as politicians change their minds about the appropriate policy.

A monopsony exists when there is only one buyer of a good. A monopsonist is a firm that is the sole buyer in a market.

Monopsony Is it possible for the buyer and not the seller to have market power? Put another way, is it possible to have a market in which there is only one buyer but many sellers, so that the buyer can use its power to capture surplus from the sellers? The answer is yes, and that market is called a monopsony.

Like a monopolist, a monopsonist will distort the competitive market outcome in order to capture more of the surplus, except that the monopsonist will do this through quantity purchased and price paid for goods rather than through quantity sold and price charged for goods.

Monopsony, although it does exist, is rarer than monopoly. The classic example is a single employer in a small town—say, the local factory—that is purchasing labor services from workers. Recall that a monopolist, realizing that it can affect the price at which its goods are sold, reduces output in order to get a higher price and increase its profits. A monopsonist does much the same thing. But with a twist: realizing that it can affect the wage it pays its employees by moving down the labor supply curve, it reduces the number of employees hired to pay a lower wage and increase its profits.

Just as a monopolist creates a deadweight loss by producing too little of the output, a monopsonist creates a deadweight loss by hiring too few workers (and thereby producing too little output as well).

Monopsony seems to occur most frequently in markets in which workers have a specialized skill, and there is only one employer who hires based on that skill. For example, physicians have often complained that in some parts of the country where most patients are insured by one or two insurance companies, the companies act as monopsonists in setting the reimbursements rates they pay for medical procedures.

And in 2014, when the two largest cable providers, Time Warner Cable and Comcast, announced their intention to merge, questions of monopoly and monopsony arose: monopoly, because the combined company would cover 30 million subscribers, an overwhelming proportion of Americans with cable access; and monopsony because the combined company would be virtually the only purchaser of programming by companies that produce shows for broadcast. At the time of writing, whether the FCC will allow the merger was an open question.

So although monopsony may be rare, it can be an important phenomenon.

What to Do About Monopoly? As our discussion has made clear, managing monopoly (and monopsony) can be tricky because trade-offs are often present. For example, in the case of drug monopolies, how can the prices consumers pay for existing drugs be reduced if the profits from those sales fund research and development of new drugs?

In the case of a regulated natural monopoly like power generation, how can power producers invest in cost-saving technology and new production capacity if they receive regulated returns and are therefore insulated from market forces? And on the flip side, when the electricity industry is deregulated, how can regulators assure that consumers are not gouged through market manipulation?

Economists and policy makers have struggled with these questions for decades because the best answer is often found through trial and error—as we’ve seen through the various attempts at electricity deregulation.

And there is always the danger of what is called regulatory capture: because vast sums of money are at stake, regulators can be unduly influenced by the companies they are supposed to oversee.

Perhaps, in dealing with monopolies, the best answer is for economists and policy makers to remain vigilant and admit that sometimes midcourse policy corrections are needed.

!worldview! ECONOMICS in Action: Why Is Your Broadband So Slow? And Why Does It Cost So Much?

Why Is Your Broadband So Slow? And Why Does It Cost So Much?

Consider this: In the United States, high-speed broadband access costs nearly three times as much as in the United Kingdom and France, and more than five times as much as in South Korea. According to a report by the Organization for Economic Cooperation and Development (OECD), the United States ranked 30th out of 33 countries, with a price of $0 per month ($200 per month once if phone, TV, and some premium channels were included). Figure 13-10 compares the average download speed and prices across select countries. In South Korea, the average download speed is 75 Mbps and costs less than $20 per month. Whereas, in the United States, the average download speed is under 20 Mbps and costs nearly $90 per month.

Comparing Broadband Speed and Price Across Select Countries

Why do we pay so much? Many observers conclude that the United States has been especially bad at regulating the cable companies that provide broadband to more than two-thirds of Americans. And cable service has the characteristics of a natural monopoly because running a cable to individual houses entails large fixed costs. So in the early days of cable, prices were regulated by local governments.

However, a decade ago Congress deregulated high-speed internet access. The industry then consolidated, with two big companies, Time Warner and Comcast, purchasing smaller, local monopolies. As a result, American cable consumers face companies with significant monopoly power and little oversight. It should come as no surprise, then, that consumers also face yearly price hikes: from 1995 to 2012, the average price of a basic cable subscription increased at an annual rate of more than 6%. In 2012, that was four times the rate of inflation. In the few locations where there are competing cable companies, bills are typically 15% lower and service is better.

But how did broadband consumers in other countries escape that same fate, given that cable is a natural monopoly? Regulators there imposed a common carriage rule on their industries, stipulating that cable companies must rent their cable capacity to internet service providers, who then compete to deliver internet access to consumers.

Without such a rule, the vast majority of Americans—around 70%—have only one cable provider and thus only one source of high-speed internet access. However, supporters of the American system counter that cable-provider profits fund improvements in infrastructure, such as in 4G and fiber optic networks, where Europe is lagging behind.

Quick Review

  • By reducing output and raising price above marginal cost, a monopolist captures some of the consumer surplus as profit and causes deadweight loss. To avoid deadweight loss, government policy attempts to curtail monopoly behavior.

  • When monopolies are “created” rather than natural, governments should act to prevent them from forming and break up existing ones.

  • Natural monopoly poses a harder policy problem. One answer is public ownership, but publicly owned companies are often poorly run.

  • A common response in the United States is price regulation. A price ceiling imposed on a monopolist does not create shortages as long as it is not set too low.

  • There always remains the option of doing nothing; monopoly is a bad thing, but the cure may be worse than the disease.

A monopsony, when there is only one buyer of a good, also results in deadweight loss. The monopsonist can affect the price of the good it buys: it captures surplus from sellers by reducing how much it purchases and thereby lowers the price.

13-3

  1. Question 13.6

    What policy should the government adopt in the following cases? Explain.

    1. Internet service in Anytown, Ohio, is provided by cable. Customers feel they are being overcharged, but the cable company claims it must charge prices that let it recover the costs of laying cable.

    2. The only two airlines that currently fly to Alaska need government approval to merge. Other airlines wish to fly to Alaska but need government-allocated landing slots to do so.

  2. Question 13.7

    True or false? Explain your answer.

    1. Society’s welfare is lower under monopoly because some consumer surplus is transformed into profit for the monopolist.

    2. A monopolist causes inefficiency because there are consumers who are willing to pay a price greater than or equal to marginal cost but less than the monopoly price.

  3. Question 13.8

    Suppose a monopolist mistakenly believes that its marginal revenue is always equal to the market price. Assuming constant marginal cost and no fixed cost, draw a diagram comparing the level of profit, consumer surplus, total surplus, and deadweight loss for this misguided monopolist compared to a smart monopolist.

Solutions appear at back of book.