This memo was directed to the spouses of members of Congress—not the elected officials. What is the importance of this audience to the content Frank Luntz is explaining?
Chapter 10 - 8. from Words That Work - Questions: This memo was directed to the spouses of members of Congress—not the elected officials. What is the importance of this audience to the content Frank Luntz is explaining?
What is the difference between euphemisms and Luntz’s recommendations?
Chapter 10 - 8. from Words That Work - Questions: What is the difference between euphemisms and Luntz’s recommendations?
Use the logic of Luntz. Imagine that a political client’s staff has just hired you to help determine whether they should use the term “climate change” or “global warming” in their campaign. Depending on their political leanings, explain why they should choose one or the other.
Chapter 10 - 8. from Words That Work - Questions: Use the logic of Luntz. Imagine that a political client’s staff has just hired you to help determine whether they should use the term “climate change” or “global warming” in their campaign. Depending on their political leanings, explain why they should choose one or the other.
Luntz writes: “The label used to describe those who enter America illegally determines the attitudes people have toward them” (para. 7). Do you think this statement about labels is true about any group, not just “those who enter America illegally”? Explain.
Chapter 10 - 8. from Words That Work - Questions: Luntz writes: “The label used to describe those who enter America illegally determines the attitudes people have toward them” (para. 7). Do you think this statement about labels is true about any group, not just “those who enter America illegally”? Explain.
Develop your own list of at least three examples of what you should “never say” versus what you should “say instead” in a job application, on a date, or in a college essay.
Chapter 10 - 8. from Words That Work - Questions: Develop your own list of at least three examples of what you should “never say” versus what you should “say instead” in a job application, on a date, or in a college essay.