Exploring the Text

1. Based on your reading of this ad, how would you define Shell’s position on fuel efficiency and energy conservation?

   Chapter 12 - Let’s Go - Exploring the Text: Based on your reading of this ad, how would you define Shell’s position on fuel efficiency and energy conservation?
2. What is the relationship between the graphic and the text in this ad? Explain how each complements the other.

   Chapter 12 - Let’s Go - Exploring the Text: What is the relationship between the graphic and the text in this ad? Explain how each complements the other.
3. The text begins with the inclusive “we.” Notice also the repetition of “Let’s go” (i.e., let us go) in the caption and the text. How does such a hortatory approach influence the effectiveness of the ad?

   Chapter 12 - Let’s Go - Exploring the Text: The text begins with the inclusive “we.” Notice also the repetition of “Let’s go” (i.e., let us go) in the caption and the text. How does such a hortatory approach influence the effectiveness of the ad?
4. Shell makes much of its living selling gasoline. If we convert kilometers to miles and litres to gallons, the car featured could get as much as 8,700 miles per gallon. Why would such a company extol the efficiency of such a vehicle? What is the rhetorical effect of such an advertisement?

   Chapter 12 - Let’s Go - Exploring the Text: Shell makes much of its living selling gasoline. If we convert kilometers to miles and litres to gallons, the car featured could get as much as 8,700 miles per gallon. Why would such a company extol the efficiency of such a vehicle? What is the rhetorical effect of such an advertisement?
5. What is the primary appeal of the ad? To ethos, logos, or pathos? Explain.

   Chapter 12 - Let’s Go - Exploring the Text: What is the primary appeal of the ad? To ethos, logos, or pathos? Explain.
6. Considering its claims, assumptions, and evidence, how would you analyze this ad according to the Toulmin model that you learned about in Chapter 3?

   Chapter 12 - Let’s Go - Exploring the Text: Considering its claims, assumptions, and evidence, how would you analyze this ad according to the Toulmin model that you learned about in Chapter 3?
7. After reading and thinking about the ad, how do you feel about the Shell oil company? How do you feel about the issues raised by the ad?

   Chapter 12 - Let’s Go - Exploring the Text: After reading and thinking about the ad, how do you feel about the Shell oil company? How do you feel about the issues raised by the ad?