Exploring the Text

1. This ad claims that “the black experience is everywhere.” Do you think that that is true, or is that a fiction concocted for this ad? Do you think that the scene in this ad is believable? Consider the meaning of the barbershop in African American culture. Explain.

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 6 - The Black Experience Is Everywhere - Exploring the Text: This ad claims that “the black experience is everywhere.” Do you think that that is true, or is that a fiction concocted for this ad? Do you think that the scene in this ad is believable? Consider the meaning of the barbershop in African American culture. Explain.
2. The ultimate purpose of any advertisement is to sell more products, but modern advertising often is more sly than that. Imagine that you are the creator of this ad, but it has not yet been approved by your boss. Write up a brief explanation of the rationale behind this ad and its benefit to the company. Be sure to answer the question: how will this sell more cars?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 6 - The Black Experience Is Everywhere - Exploring the Text: The ultimate purpose of any advertisement is to sell more products, but modern advertising often is more sly than that. Imagine that you are the creator of this ad, but it has not yet been approved by your boss. Write up a brief explanation of the rationale behind this ad and its benefit to the company. Be sure to answer the question: how will this sell more cars?
3. Do you find this advertisement flattering, offensive, inspiring, exploitive, or simply provocative? Why? Notice that the company motto is “SHIFT_respect.” How does that affect your reading?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 6 - The Black Experience Is Everywhere - Exploring the Text: Do you find this advertisement flattering, offensive, inspiring, exploitive, or simply provocative? Why? Notice that the company motto is “SHIFT_respect.” How does that affect your reading?
4. Using the Toulmin method described in Chapter 3, examine the argument put forth in this ad.

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 6 - The Black Experience Is Everywhere - Exploring the Text: Using the Toulmin method described in Chapter 3, examine the argument put forth in this ad.
5. What does this ad have to say about the meaning of community in the twenty-first century?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 6 - The Black Experience Is Everywhere - Exploring the Text: What does this ad have to say about the meaning of community in the twenty-first century?