Chapter 9 - Making Connections: Jay Bilas, a lawyer and sports analyst for ESPN.com, says, “I don’t believe college athletes should be paid as employees. Rather, I believe barriers should be removed that limit an athlete from receiving fair compensation for his or her image and likeness. There is no legitimate reason why a college athlete should be denied the opportunity to enter into legitimate, legally binding contracts to, among other things, hire an agent, do paid appearances, appear in advertisements, endorse shoes and apparel or otherwise profit from their [sic] names and likenesses. It would not sink college sports, substantially limit the NCAA’s massive television profits or negatively affect the education of the athletes or any other student. It would simply be fair.” How would the NCAA respond to Bilas? What might Walton say?