Exercise: Analyzing ethical appeals in a visual argument

The logo for Sustainable Food Laboratory shows a plate with a fork to the left and a spoon to the right. The plate has an image of Earth. The name Sustainable Food Laboratory is below the plate in large letters. The image is in black and white.
© SUSTAINABLE FOOD LAB
List the ways in which the Sustainable Food Laboratory’s logo demonstrates knowledge, establishes common ground, and shows fairness. Do you think the visual is helpful in convincing you of the organization’s credibility? Why, or why not?
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List the ways in which the Sustainable Food Laboratory’s logo demonstrates knowledge, establishes common ground, and shows fairness. Do you think...