Exercise: Analyzing ethical appeals in a visual argument

The logo for Sustainable Food Laboratory shows a plate with a fork to the left and a spoon to the right. The plate has an image of Earth. The name Sustainable Food Laboratory is below the plate in large letters. The image is in black and white.
© SUSTAINABLE FOOD LAB

Question

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
List the ways in which the Sustainable Food Laboratory’s logo demonstrates knowledge, establishes common ground, and shows fairness. Do you think...