Identifying Appeals

Instructions

View the video to learn about how to analyze persuasive techniques—appeals—that writers use to convince you of their arguments. Then answer the three questions to check your understanding.

Questions

Click Submit after answering each question to see feedback and to record your answer.

Question 1

What is the purpose of argumentative appeals?

Question 2

Which of the following is an example of ethos, or an ethical appeal?

Question 3

Because emotional appeals can be manipulative and logical appeals can include facts that are distorted, what should researchers do?