An early step in an argument intended to convince or decide is to make a statement about a topic and then check to see that the statement can, in fact, be argued. An arguable statement has three characteristics:
ARGUABLE STATEMENT | Advertising that features very thin models contributes to the poor self-image that afflicts many young women. |
The statement here seeks to convince, addresses a problem—poor self-image among young women—that has no clear-cut solution, and takes a position many could disagree with.
UNARGUABLE STATEMENT | Advertisers earn millions of dollars every year. |
This statement does not present a position; it states a fact that can easily be verified and thus offers a poor basis for argument.