Chapter 1 An Introduction to Rhetoric: Using the “Available Means”

Chapter 1 An Introduction to Rhetoric: Using the “Available Means”

ACTIVITY Understanding Civil Discourse

The Rhetorical Situation

Occasion, Context, and Purpose

The Rhetorical Triangle

ACTIVITY Analyzing a Rhetorical Situation

SOAPS

ACTIVITY George W. Bush, 9/11 Speech

Rhetorical Appeals

Ethos

ACTIVITY Appealing to Ethos

Logos

Conceding and Refuting

ACTIVITY George Will, from King Coal: Reigning in China

Pathos

Images and Pathos

Humor and Pathos

ACTIVITY Dwight D. Eisenhower, Order of the Day

Combining Ethos, Logos, and Pathos

ACTIVITY Combining Appeals

Rhetorical Analysis of Fiction and Poetry

ACTIVITY Alice Dunbar Nelson, I sit and sew

Rhetorical Analysis of Visual Texts

ACTIVITY U.S. Army and U.S. Navy Recruitment Posters

Determining Effective and Ineffective Rhetoric

ACTIVITY Tamar Demby, Alarmist or Alarming Rhetoric? (student essay)

ACTIVITY Federal Highway Administration, Stop for Pedestrians (advertisement)

CULMINATING ACTIVITY The Apollo 11 Mission

Welcome Page for Students

Introduction for Writers

Welcome Page for Instructors

Preface for Instructors

Get the Most out of Technical Communication, Eleventh Edition

Acknowledgments

A Final Word

New Page Without Questions

New Page With Question

December Release items

AP-Style Multiple Choice Practice

AP-Style Multiple Choice Ch. 5 Momaday, The Becoming of the Native

AP-Style Multiple Choice Ch. 5 Kennedy, The Mindless Menace of Violence

AP-Style Multiple Choice Ch. 6 Bloomberg, Ground Zero Mosque Speech

AP-Style Multiple Choice Ch. 6 Henry, Speech to the Second Virginia Convention

AP-Style Multiple Choice Ch. 7 Lincoln, The Gettysburg Address