Chapter 1 An Introduction to Rhetoric: Using the “Available Means”
ACTIVITY Understanding Civil Discourse
The Rhetorical Situation
Occasion, Context, and Purpose
The Rhetorical Triangle
ACTIVITY Analyzing a Rhetorical Situation
SOAPS
ACTIVITY George W. Bush, 9/11 Speech
Rhetorical Appeals
Ethos
ACTIVITY Appealing to Ethos
Logos
Conceding and Refuting
ACTIVITY George Will, from King Coal: Reigning in China
Pathos
Images and Pathos
Humor and Pathos
ACTIVITY Dwight D. Eisenhower, Order of the Day
Combining Ethos, Logos, and Pathos
ACTIVITY Combining Appeals
Rhetorical Analysis of Fiction and Poetry
ACTIVITY Alice Dunbar Nelson, I sit and sew
Rhetorical Analysis of Visual Texts
ACTIVITY U.S. Army and U.S. Navy Recruitment Posters
Determining Effective and Ineffective Rhetoric
ACTIVITY Tamar Demby, Alarmist or Alarming Rhetoric? (student essay)
ACTIVITY Federal Highway Administration, Stop for Pedestrians (advertisement)
CULMINATING ACTIVITY The Apollo 11 Mission
Welcome Page for Students
Introduction for Writers
Welcome Page for Instructors
Preface for Instructors
Get the Most out of Technical Communication, Eleventh Edition
Acknowledgments
A Final Word
New Page Without Questions
New Page With Question
AP-Style Multiple Choice Practice
AP-Style Multiple Choice Ch. 5 Momaday, The Becoming of the Native
AP-Style Multiple Choice Ch. 5 Kennedy, The Mindless Menace of Violence
AP-Style Multiple Choice Ch. 6 Bloomberg, Ground Zero Mosque Speech
AP-Style Multiple Choice Ch. 6 Henry, Speech to the Second Virginia Convention
AP-Style Multiple Choice Ch. 7 Lincoln, The Gettysburg Address