Watch this interview with successful social media influencer Katie Feeney and answer the discussion questions that follow. “Submit” your response to each question.

Video Source: Bloomberg

Discussion Questions

Question 1

Question 1: If you were an advertiser with a limited budget, would you pay an influencer like Katie Feeney to promote your product? Consider the advantages and disadvantages of hiring someone like Feeney versus investing in a more traditional ad campaign. Would your strategy vary depending on the type of audience you were trying to reach?

Submit Question 1

Question 2

Question 2: Have you ever purchased a product or service based on a recommendation from an influencer? Why or why not? Do you know an influencer? How sustainable is this as a career?

Submit Question 2