DOCUMENT 29.1: Labour Isn’t Working, 1979

DOCUMENT 29.1

Labour Isn’t Working, 1979

Margaret Thatcher once claimed that this poster titled Labour Isn’t Working won the Conservatives the 1979 election. It was targeted directly at the central issue driving the Conservative resurgence, the failure of the Labour government to reverse Britain’s economic decline. As you will see, the Conservative message went beyond this single issue. Nonetheless, it was the claim made in this poster that laid the foundation for the Conservative campaign.

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(The Conservative Party Archive/Hulton Archive/Getty Images)

QUESTIONS TO CONSIDER

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