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Quiz for Living in the Past: The Supermarket Revolution

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1. Why was the opening of “Supermarket Italiani” greeted with demonstrations and calls for boycotts?

Because Italians were rabidly anti-American

Because the supermarket threatened the livelihoods of neighborhood shopkeepers

Because the new store was owned by a multinational corporation

Because the new store did not stock Italian foods and ingredients

Correct. The answer is b. Prior to the opening of the supermarket, shoppers bought their food from local butchers, bakers, and produce dealers.

Incorrect. The answer is b. Prior to the opening of the supermarket, shoppers bought their food from local butchers, bakers, and produce dealers.

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2. Which of these best characterizes the impact of American-style food shopping on the European economy?

It enriched large companies but also contributed to skyrocketing unemployment.

It led to the absorption of small stores into large regional syndicates.

It had relatively little impact beyond the way people actually purchased their food.

It led to changes in farming methods, food distribution, packaging, and advertising.

Correct. The answer is d. The new supermarkets had an impact on every stage of food production, distribution, and sale.

Incorrect. The answer is d. The new supermarkets had an impact on every stage of food production, distribution, and sale.

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3. What place do American-style supermarkets have in contemporary Europe?

Unlike the United States, they never really caught on and are now found only in the largest cities.

As is the case in the United States, they came to dominate the food retail sector.

While they never fully replaced the small store, they are part of everyday life in modern Europe.

While supermarkets are common, large corporate chains of stores are rare.

Correct. The answer is c. Contemporary Europe offers a mix of food-buying options, with traditional stores and supermarkets both playing important roles.

Incorrect. The answer is c. Contemporary Europe offers a mix of food-buying options, with traditional stores and supermarkets both playing important roles.

Quiz for Living in the Past: The Supermarket Revolution

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