The Consumer Revolution From the mid-eighteenth century on, the cities of western Europe witnessed a new proliferation of consumer goods. Items once limited to the wealthy few — such as fans (lower right), watches, snuffboxes, umbrellas, ornamental containers, and teapots — were now reproduced in cheaper versions for middling and ordinary people. The fashion for wide hoopskirts was so popular that the armrests of the chairs of the day, known as Louis XV chairs (left), were specially designed to accommodate them. (fan: Musée Conde, Chantilly, France/Scala/White Images/Art Resource, NY; chair: © RMN–Grand Palais/Art Resource, NY)