Picturing the PastPears’ Soap Advertisement Andrew Pears began making his transparent soap in London in 1789. Starting in the late nineteenth century, it was marketed worldwide as a product symbolizing progress in advancing Europe’s “civilizing mission.” In 1910 the Lever brothers, William and James, bought Pears’s company and sold Pears’ Soap along with their own brands, including Sunlight, Lifebuoy, and Lux. These soaps were made with palm oil from Lever plantations in the Congo and the Solomon Islands. Pears’ Soap is still made today, in India. (© North Wind Picture Archives/Alamy)ANALYZING THE IMAGE Which elements or words in this advertisement suggest the Western ideal of “civilization”? Which elements or words are used to describe non-