CREATIVE ADVERTISING
The New York ad agency Doyle Dane Bernbach created a famous series of print and television ads for Volkswagen beginning in 1959 (above) and helped usher in an era of creative advertising that combined a single-point sales emphasis with bold design, humor, and honesty. Arnold Worldwide, a Boston agency, continued the highly creative approach with its clever, award-winning “Drivers wanted” campaign for the New Beetle (below ).