TWITTER MAKES A NEWS STORY
Less than 10 percent of U.S. adults get their news directly from Twitter, but more than half of journalists follow Twitter to get news tips. A tweet can be just as successful as a complete press release in gaining news media coverage. In this example, Priority Sports, a leading sports management firm based in Chicago and Los Angeles, tweeted that its client, NBA forward Robbie Hummel, had just re-signed with the Minnesota Timberwolves. This resulted in dozens of news stories, including one by Sports Illustrated online that incorporates an image of the tweet in its story, as well as Robbie Hummel’s tweet that he’s “excited to be back in Minneapolis for another season.” David Sherman/Getty Images