MEDIA EFFECTS?
In The Invasion from Mars: A Study in the Psychology of Panic, Hadley Cantril (1906–1969) argued against the hypodermic-needle model as an explanation for the panic that broke out after the War of the Worlds radio broadcast. A lifelong social researcher, Cantril also did a lot of work in public opinion research, even working with the government during World War II. Transaction Publishers, Inc., reprinted by permission