FIGURE 6.4 PRIME-TIME NETWORK TV PRICING, 2013–14 The average costs are shown for a thirty-second commercial during prime-time programs on Monday and Thursday nights in 2013–14. Data from: Jeanine Poggi, “TV Ad Prices: Football Is Still King,” Advertising Age, October 20, 2013, adage.com/article/media/tv-ad-prices-football-king/244832/. Note: * = Canceled shows