NICHE MARKETS
As TV’s audience gets fragmented among broadcast, cable, DVRs, and the Internet, some shows have focused on targeting smaller niche audiences instead of the broad public. IFC’s Portlandia, for example, has a relatively small but devoted fan base that supports the show’s culturally specific satire. Scott Green/© IFC/Everett Collection
As TV’s audience gets fragmented among broadcast, cable, DVRs, and the Internet, some shows have focused on targeting smaller niche audiences instead of the broad public. IFC’s Portlandia, for example, has a relatively small but devoted fan base that supports the show’s culturally specific satire. Scott Green/© IFC/Everett Collection