THE RISE AND FALL OF LOOK
With large pages, beautiful photographs, and compelling stories on celebrities like Marilyn Monroe, Look entertained millions of readers from 1937 to 1971, emphasizing photojournalism to compete with radio. By the late 1960s, however, TV lured away national advertisers, postal rates increased, and production costs rose, forcing Look to fold despite a readership of more than eight million. The Advertising Archives
With large pages, beautiful photographs, and compelling stories on celebrities like Marilyn Monroe, Look entertained millions of readers from 1937 to 1971, emphasizing photojournalism to compete with radio. By the late 1960s, however, TV lured away national advertisers, postal rates increased, and production costs rose, forcing Look to fold despite a readership of more than eight million. The Advertising Archives