Chapter 1 Introduction
Culture and the Evolution of Mass Communication
The Development of Media and Their Role in Our Society
Surveying the Cultural Landscape
Critiquing Media and Culture
Chapter Review
Chapter 1 Videos
Video: Agenda-Setting and Gatekeeping
Video: The Media and Democracy
Part One Opener
Chapter 2 Introduction
The Development of the Internet and the Web
The Web Goes Social
Convergence and Mobile Media
The Economics and Issues of the Internet
The Internet and Democracy
Digital Job Outlook: Media Professionals Speak about Internet Jobs
Chapter Review
Chapter 2 Videos
Video: The Internet in 1995: The Net
Video: Net Neutrality
Video: User Generated Content
Chapter 3 Introduction
The Development of Digital Gaming
The Internet Transforms Gaming
The Media Playground
Trends and Issues in Digital Gaming
The Business of Digital Gaming
Digital Gaming, Free Speech, and Democracy
Digital Job Outlook: Media Professionals Speak about Jobs in the Video Game Industry
Chapter Review
Chapter 3 Videos
Video: Video Games at the Movies
Video: Tablets and Technology in the Classroom
Part Two Opener
Chapter 4 Introduction
The Development of Sound Recording
U.S. Popular Music and the Formation of Rock
A Changing Industry: Reformations in Popular Music
The Business of Sound Recording
Sound Recording, Free Expression, and Democracy
Digital Job Outlook
Chapter Review
Chapter 4 Videos
Video: Streaming Music Videos
Chapter 5 Introduction
Early Technology and the Development of Radio
The Evolution of Radio
Radio Reinvents Itself
The Sounds of Commercial Radio
The Economics of Broadcast Radio
Radio and the Democracy of the Airwaves
Digital Job Outlook: Media Professionals Speak about Jobs in the Radio Industry
Chapter Review
Chapter 6 Introduction
The Origins and Development of Television
The Development of Cable
Technology and Convergence Change Viewing Habits
Major Programming Trends
Regulatory Challenges to Television and Cable
The Economics and Ownership of Television and Cable
Television, Cable, and Democracy
Digital Job Outlook
Chapter Review
Chapter 6 Videos
Video: Television Drama: Then and Now
Video: Reality on Project Runway
Chapter 7 Introduction
Early Technology and the Evolution of Movies
The Rise of the Hollywood Studio System
The Studio System’s Golden Age
The Transformation of the Studio System
The Economics of the Movie Business
Popular Movies and Democracy
Digital Job Outlook: Media Professionals Speak about Jobs in the Film Industry
Chapter Review
Chapter 7 Videos
Video: Breaking Barriers with 12 Years a Slave
Video: Technology in Gravity
Part Three Opener
Chapter 8 Introduction
The Evolution of American Newspapers
Competing Models of Modern Print Journalism
The Business and Ownership of Newspapers
Challenges Facing Newspapers Today
Newspapers and Democracy
Digital Job Outlook: Media Professionals Speak about Jobs in the Newspaper Industry
Chapter Review
Chapter 9 Introduction
The Early History of Magazines
The Development of Modern American Magazines
The Domination of Specialization
The Organization and Economics of Magazines
Magazines in a Democratic Society
Digital Job Outlook: Media Professionals Speak about Jobs in the Magazine Industry
Chapter Review
Chapter 10 Introduction
The History of Books, from Papyrus to Paperbacks
Modern Publishing and the Book Industry
Trends and Issues in Book Publishing
The Organization and Ownership of the Book Industry
Books and the Future of Democracy
Digital Job Outlook: Media Professionals Speak about Jobs in the Publishing Industry
Chapter Review
Part Four Opener
Chapter 11 Introduction
Early Developments in American Advertising
The Shape of U.S. Advertising Today
Persuasive Techniques in Contemporary Advertising
Commercial Speech and Regulating Advertising
Advertising, Politics, and Democracy
Digital Job Outlook: Media Professionals Speak about Jobs in the Advertising Industry
Chapter Review
Chapter 11 Videos
Video: Product Placement in the Movies: E.T.
Chapter 12 Introduction
Early Developments in Public Relations
The Practice of Public Relations
Tensions between Public Relations and the Press
Public Relations and Democracy
Digital Job Outlook: Media Professionals Speak about Jobs in the Public Relations Industry
Chapter Review
Chapter 13 Introduction
Analyzing the Media Economy
The Transition to an Information Economy
Specialization, Global Markets, and Convergence
Social Issues in Media Economics
The Media Marketplace and Democracy
Chapter Review
Chapter 13 Videos
Video: Disney’s Worldwide Hit: Frozen
Part Five Opener
Chapter 14 Introduction
Modern Journalism in the Information Age
Ethics and the News Media
Reporting Rituals and the Legacy of Print Journalism
Journalism in the Age of TV and the Internet
Alternative Models: Public Journalism and “Fake” News
Democracy and Reimagining Journalism’s Role
Chapter Review
Chapter 15 Introduction
Early Media Research Methods
Research on Media Effects
Cultural Approaches to Media Research
Media Research and Democracy
Chapter Review
Chapter 16 Introduction
The Origins of Free Expression and a Free Press
Film and the First Amendment
Expression in the Media: Print, Broadcast, and Online
The First Amendment and Democracy
Chapter Review
Extended Case Study: Social Media and Finding Real Happiness
Step 1: Description
Step 2: Analysis
Step 3: Interpretation
Step 4: Evaluation
Step 5: Engagement