Video: User Generated Content

This video discusses the rise of user-generated content on the Internet. Watch the video and consider the questions below.

Discussion Questions

  1. Question

    If users can generate their own content, will there still be a demand for content produced by "professionals," or will there be a different role for those traditional media producers? Explain your answer.
    Your answer has been submitted.
    If users can generate their own content, will there still be a demand for content produced by "professionals," or will there be a different role for those traditional media producers? Explain your answer.

  2. Question

    What exactly is "user-generated content" (UGC), and how is that different from something created by a television network or an advertising agency? Give at least two examples besides those mentioned in the video.
    Your answer has been submitted.
    What exactly is "user-generated content" (UGC), and how is that different from something created by a television network or an advertising agency? Give at least two examples besides those mentioned in the video.