LIFESTYLE AD APPEALS TBWA (now a unit of Omnicom) introduced Absolut Vodka’s distinctive advertising campaign in 1980. The campaign marketed a little-known Swedish vodka as an exclusive lifestyle brand, an untraditional approach that parlayed it into one of the world’s best-selling spirits. The long-running ad campaign ended in 2006, with more than 1,450 ads having maintained the brand’s premium status by referencing fashion, artists, and contemporary music.

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