AFTER YEARS IN THE RETAIL BUSINESS, Amazon has been experimenting with content creation, commissioning groups of series, making the pilots available on its Amazon Prime streaming service, and taking both viewer and critical feedback into account when deciding which pilot episodes to expand into series. Transparent, about a family adjusting to a parent coming out as transgendered, became a hit for Amazon in 2014. Its first season received eleven Emmy nominations and a second season premiered in 2015, with another order for a third season already placed. Amazon is continuing to develop more shows, recruiting high-profile filmmakers like Woody Allen (Blue Jasmine) and David Gordon Green (Pineapple Express).