KENDRICK LAMAR gained a large Internet following early in his career and released one of his albums exclusively through iTunes in 2011. His major-label debut followed in 2012, along with a number of guest spots on songs by high-profile artists. His 2015 album, To Pimp a Butterfly, was one of the most acclaimed releases of the year, and he gained further visibility by appearing on a remix of Taylor Swift’s hit single “Bad Blood.”

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