FIGURE 6.4PRIME-TIME NETWORK TV PRICING, 2014The average costs are shown for a thirty-second commercial during prime-time programs on Monday and Thursday nights in 2014.Data from: Brian Steinberg, “TV Ad Prices,” Variety, September 24, 2014, www.variety.com/2014/TV/news/TV-ad-prices-football-walking-dead-big-bang-theory-blacklist-top-the-list-1201314484Note:* = Canceled shows