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FIGURE 6.4PRIME- TIME NETWORK TV PRICING, 2014 The average costs are shown for a thirty- second commercial during prime- time programs on Monday and Thursday nights in 2014. Data from: Brian Steinberg, “TV Ad Prices,” Variety, September 24, 2014, www.variety.com/2014/TV/news/TV- ad- prices- football- walking- dead- big- bang- theory- blacklist- top- the- list- 1201314484 Note:* = Canceled shows
FIGURE 6.4PRIM